https://deepsync.com/news/ Identity resolution, data enrichment, and audience activation — insights and news from Deep Sync. en-us Wed, 09 Sep 2026 23:21:57 GMT https://deepsync.com/blog/retail-identity-gap/ https://deepsync.com/blog/retail-identity-gap/ Tue, 01 Sep 2026 00:00:00 GMT Identity Resolution Julia Andrade 95% of in-store transactions are anonymous and 1 in 4 CRM records fails to match on any ad platform. Here is what Profile Enrichment and Transaction Matching delivered across three retail brands. https://deepsync.com/blog/california-delete-act-drop-compliance/ https://deepsync.com/blog/california-delete-act-drop-compliance/ Wed, 26 Aug 2026 00:00:00 GMT Privacy Julia Andrade Below is the plain-language version: what changed, what it means for the data you license from us, and why our approach to consumer privacy requests was largely built before this regulation arrived. https://deepsync.com/blog/deep-sync-data-trust-partnership/ https://deepsync.com/blog/deep-sync-data-trust-partnership/ Wed, 26 Aug 2026 00:00:00 GMT Partnership Julia Andrade Deep Sync announced a partnership with Data Trust to help political campaigns and agencies connect voter data to the real people and households behind it, improving audience addressability across digital advertising channels. https://deepsync.com/blog/brand-manifesto/ https://deepsync.com/blog/brand-manifesto/ Tue, 11 Aug 2026 00:00:00 GMT Brand Manifesto Pieter De Temmerman Deep Sync CEO Pieter De Temmerman introduces a new era for Deep Sync, built on one simple conviction: stop guessing who your customers are, start knowing! A manifesto on why deterministic identity is the foundation for understanding real customers, connecting their journeys, and building better audiences, interactions, and outcomes. https://deepsync.com/blog/lookalike-modeling/ https://deepsync.com/blog/lookalike-modeling/ Fri, 26 Jun 2026 00:00:00 GMT Audience & Activation Jeanette Rumsey Lookalike modeling identifies potential customers similar to your current customers. Explore how to build and deploy lookalike audiences across channels. https://deepsync.com/blog/third-party-data-providers/ https://deepsync.com/blog/third-party-data-providers/ Thu, 21 May 2026 00:00:00 GMT Data & Insights Jeanette Rumsey Researching and choosing third-party data providers can be overwhelming. Explore the top considerations to keep in mind to easily navigate the process. https://deepsync.com/blog/voter-data-media-activation-political-campaigns/ https://deepsync.com/blog/voter-data-media-activation-political-campaigns/ Thu, 23 Apr 2026 00:00:00 GMT Industry Perspectives Julia Andrade Voter data media activation is where political campaigns lose control. A conversation with MiQ's Jesse Contario on winning the execution layer in 2026. https://deepsync.com/blog/a-resellers-guide-to-2026-in-demand-consumer-audiences/ https://deepsync.com/blog/a-resellers-guide-to-2026-in-demand-consumer-audiences/ Wed, 15 Apr 2026 00:00:00 GMT Audience & Activation Jeanette Rumsey Explore some of the most popular audiences marketers are targeting in 2026, along with guidance on what consumers expect from brands. https://deepsync.com/blog/political-campaign-data-activation/ https://deepsync.com/blog/political-campaign-data-activation/ Wed, 08 Apr 2026 00:00:00 GMT Industry Perspectives Julia Andrade Why political campaign data fails to activate. Learn how identity, speed, and scale impact voter reach and campaign performance. https://deepsync.com/blog/direct-mail-in-2026/ https://deepsync.com/blog/direct-mail-in-2026/ Fri, 03 Apr 2026 00:00:00 GMT News & Trends Jeanette Rumsey Direct mail helps acquire new customers, retain current ones, and boost brand awareness. Explore direct mail trends and tips to improve your approach in 2026. https://deepsync.com/blog/voter-data-onboarding-match-rates/ https://deepsync.com/blog/voter-data-onboarding-match-rates/ Fri, 03 Apr 2026 00:00:00 GMT Customer Stories Julia Andrade Learn how a political agency improved voter data onboarding, increased match rates by 25%, and activated audiences in hours, not days. https://deepsync.com/blog/deep-sync-miq-political-advertising/ https://deepsync.com/blog/deep-sync-miq-political-advertising/ Thu, 02 Apr 2026 00:00:00 GMT Partnerships Julia Andrade Deep Sync today announced an expanded partnership with global programmatic media company MiQ to help political campaigns translate voter data into digital audiences more efficiently across media environments. https://deepsync.com/blog/identity-resolution-small-mid-agencies/ https://deepsync.com/blog/identity-resolution-small-mid-agencies/ Thu, 12 Mar 2026 00:00:00 GMT Audience & Activation Julia Andrade Identity resolution for small and mid-sized agencies helps connect fragmented data, build accurate audiences, and improve campaign performance across advertising platforms. https://deepsync.com/blog/pii-onboarding-identity-resolution-predactiv-deep-sync/ https://deepsync.com/blog/pii-onboarding-identity-resolution-predactiv-deep-sync/ Wed, 11 Mar 2026 00:00:00 GMT Privacy & Compliance Julia Andrade PII onboarding enables organizations to translate first-party data into privacy-safe identity signals for modeling, analytics, and audience activation. https://deepsync.com/blog/transaction-matching-grocery-identity/ https://deepsync.com/blog/transaction-matching-grocery-identity/ Thu, 26 Feb 2026 00:00:00 GMT Identity Resolution Julia Andrade Learn how transaction matching for grocery unlocks customer and household identity beyond loyalty, resolving 70%+ of in-store transactions. https://deepsync.com/blog/loyalty-vs-household-grocery-analytics/ https://deepsync.com/blog/loyalty-vs-household-grocery-analytics/ Tue, 17 Feb 2026 00:00:00 GMT Identity Resolution Julia Andrade Grocery analytics break at loyalty. Discover how household identity unlocks accurate measurement, validated retail media performance, and a complete view of shopper behavior. https://deepsync.com/blog/why-qsr-and-convenience-brands-cant-see-their-customers/ https://deepsync.com/blog/why-qsr-and-convenience-brands-cant-see-their-customers/ Tue, 17 Feb 2026 00:00:00 GMT Identity Resolution Julia Andrade QSR and convenience brands generate massive transaction and traffic data but lack customer visibility. Learn why identity, not volume, drives real insight. https://deepsync.com/blog/retail-identity-resolution-transaction-matching/ https://deepsync.com/blog/retail-identity-resolution-transaction-matching/ Tue, 17 Feb 2026 00:00:00 GMT Identity Resolution Julia Andrade Learn how retail identity resolution works to connect POS, media, loyalty, and card data to real people and households using Transaction Matching. https://deepsync.com/blog/identity-is-the-missing-layer-in-transaction-data/ https://deepsync.com/blog/identity-is-the-missing-layer-in-transaction-data/ Fri, 06 Feb 2026 00:00:00 GMT Identity Resolution Julia Andrade Retailers are data-rich but identity-poor. Transaction Matching resolves anonymous media, POS, loyalty, and card data to real people and households, so you can finally measure who actually bought. https://deepsync.com/blog/digital-advertising-for-political-agencies/ https://deepsync.com/blog/digital-advertising-for-political-agencies/ Wed, 14 Jan 2026 00:00:00 GMT Industry Perspectives Jeanette Rumsey This guide covers digital advertising for political agencies, challenges with traditional onboarding, and the benefits of Enhanced Onboarding. https://deepsync.com/blog/data-collaboration-clean-rooms-identity/ https://deepsync.com/blog/data-collaboration-clean-rooms-identity/ Tue, 06 Jan 2026 00:00:00 GMT Identity Resolution Julia Andrade Privacy-safe data collaboration requires more than an environment. It requires identity that works everywhere. https://deepsync.com/blog/identity-resolution/ https://deepsync.com/blog/identity-resolution/ Mon, 05 Jan 2026 00:00:00 GMT Identity Resolution Julia Andrade Identity resolution allows you to consolidate fragmented data into a unified customer view. Explore how this solution works and powers better marketing. https://deepsync.com/blog/data-intelligence-for-marketing/ https://deepsync.com/blog/data-intelligence-for-marketing/ Thu, 11 Dec 2025 00:00:00 GMT News & Trends Jeanette Rumsey Deep Sync builds powerful end-to-end first-party data solutions that help marketers turn fragmented data into accurate, activatable customer intelligence. https://deepsync.com/blog/data-hygiene/ https://deepsync.com/blog/data-hygiene/ Mon, 20 Oct 2025 00:00:00 GMT Data & Insights Jeanette Rumsey Data hygiene is the process of resolving database errors. Explore how proper data hygiene enables informed business decisions and targeted marketing campaigns. https://deepsync.com/blog/creative-and-data/ https://deepsync.com/blog/creative-and-data/ Thu, 25 Sep 2025 00:00:00 GMT Partnerships Julia Andrade Great creative and accurate data have lived in separate worlds. See how Adobe and Deep Sync bring them together to elevate social media advertising. https://deepsync.com/blog/direct-mail-lists/ https://deepsync.com/blog/direct-mail-lists/ Fri, 01 Aug 2025 00:00:00 GMT Audience & Activation Jeanette Rumsey Direct mail lists help you reach your target audience with tangible communications. Explore best practices for obtaining and implementing these lists. https://deepsync.com/blog/deterministic-identity-resolution/ https://deepsync.com/blog/deterministic-identity-resolution/ Wed, 14 May 2025 00:00:00 GMT Identity Resolution Gabrielle Perham How deterministic identity resolution gives enterprise brands accurate, privacy-compliant single customer views — and how to choose a provider, compare it to probabilistic matching, and improve match rates. https://deepsync.com/blog/whos-driving-your-identity-strategy/ https://deepsync.com/blog/whos-driving-your-identity-strategy/ Wed, 23 Apr 2025 00:00:00 GMT Identity Resolution Paul Turner Who owns your identity strategy — you or your platform? A CMO's guide to first-party data ownership, deterministic identity resolution, and building a cookieless, future-proof identity strategy. https://deepsync.com/blog/identity-graph/ https://deepsync.com/blog/identity-graph/ Fri, 18 Apr 2025 00:00:00 GMT Identity Resolution Julia Andrade An identity graph joins online and offline data points to give a holistic customer view. Explore how identity graphs work and how your business can leverage one. https://deepsync.com/blog/successful-direct-mail-marketing/ https://deepsync.com/blog/successful-direct-mail-marketing/ Wed, 09 Apr 2025 00:00:00 GMT Audience & Activation Kelly Parrett Follow these 11 steps for successful direct mail marketing, from setting goals and building an accurate list to designing, timing, and measuring your campaign. https://deepsync.com/blog/direct-mail-faqs/ https://deepsync.com/blog/direct-mail-faqs/ Thu, 13 Mar 2025 00:00:00 GMT Audience & Activation Kelly Parrett Discover essential insights and tips for effective direct mail campaigns. Enhance your strategy with these direct mail FAQs! https://deepsync.com/blog/google-customer-match/ https://deepsync.com/blog/google-customer-match/ Wed, 12 Feb 2025 00:00:00 GMT Audience & Activation Kelly Parrett In this guide, we'll cover how Customer Match works and how it can help advertisers achieve better overall campaign performance. https://deepsync.com/blog/deterministic-identity/ https://deepsync.com/blog/deterministic-identity/ Mon, 03 Feb 2025 00:00:00 GMT Identity Resolution Gabrielle Perham Deterministic identity uses authenticated data to resolve real people and households. Explore how it works and why it powers accurate, effective marketing. https://deepsync.com/blog/what-is-connected-tv/ https://deepsync.com/blog/what-is-connected-tv/ Fri, 24 Jan 2025 00:00:00 GMT Audience & Activation Kelly Parrett What is Connected TV? Here are the CTV definitions and acronyms you'll need to know to leverage it as part of your marketing strategy. https://deepsync.com/blog/data-append/ https://deepsync.com/blog/data-append/ Tue, 22 Oct 2024 00:00:00 GMT Data & Insights Deep Sync Want to drive better marketing campaign results? Invest in data append services to fill in the gaps in your database and learn more about your target audience. https://deepsync.com/blog/political-marketing/ https://deepsync.com/blog/political-marketing/ Fri, 20 Sep 2024 00:00:00 GMT Industry Perspectives Kelly Parrett Each generation has unique values, communication styles, and technology uses. This political marketing guide explains how to reach each generation of voters.