Partnership: Deep Sync and Predactiv enable privacy-safe data activation.

From PII to Performance!

As first-party data becomes the foundation of modern marketing and analytics, many organizations face the same challenge: how to convert offline customer data into usable signals across digital platforms.

To help solve this problem, Deep Sync and Predactiv have partnered to enable secure PII onboarding and identity translation within the Predactiv Data Platform.

Through this integration, organizations can securely resolve first-party PII using Deep Sync's deterministic identity graph. The translated identifiers can then be used within Predactiv's platform for modeling, insights, and audience activation.

The result is a streamlined path from raw customer data to actionable identity signals that can power modern marketing strategies.

From PII to Interoperable Identity

Many organizations maintain valuable PII datasets in CRM systems, loyalty platforms, and internal databases. However, activating that data across digital environments can be difficult due to privacy regulations and fragmented identity systems.

Through this integration, organizations can:

• Securely send PII to Deep Sync for deterministic identity resolution.
• Convert that data into privacy-safe identifiers such as hashed email addresses (HEMs), mobile advertising IDs (MAIDs), and IP-based identifiers.
• Ingest those identifiers directly into the Predactiv Data Platform for modeling, analytics, and activation.

This workflow allows organizations to operationalize first-party data without building their own identity infrastructure.

Once translated into approved identifiers, companies can use Predactiv's analytics and modeling tools to generate insights, expand audiences, and activate data across marketing channels.

For retailers, financial institutions, and data providers managing PII datasets, this creates new opportunities to put previously siloed data to work.

Instead of remaining locked inside internal systems, first-party data can now support scalable audience strategies and privacy-safe activation.

Expanding the Identity Ecosystem

The partnership between Deep Sync and Predactiv reflects a broader shift across the data ecosystem. Organizations increasingly need interoperable identity infrastructure that allows first-party data to move securely between platforms.

By combining Deep Sync's deterministic identity resolution with Predactiv's modeling and analytics capabilities, organizations gain a powerful way to transform customer data into interoperable identity signals that support modern marketing, analytics, and AI-driven activation.

Julia Andrade

Product Marketing Director, Deep Sync

Julia is Director of Product Marketing at Deep Sync, specializing in identity resolution, customer data, audience activation, and go-to-market strategy. She helps brands turn complex data into actionable insights that power better marketing, personalization, and customer engagement.

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