A top retail loyalty program still had a 26% blind spot.
Profile Enrichment ran the full 141.7M-record CRM and lifted match rates across five activation platforms, unlocking 177 million more device connections on Google alone.
Deterministic identity isn't a claim, it's a measurable outcome. Real audiences, real files, real activations, real lift. Filter by industry, then open any study for the full methodology and the numbers behind it.
Profile Enrichment ran the full 141.7M-record CRM and lifted match rates across five activation platforms, unlocking 177 million more device connections on Google alone.
All 19 matching rules ran against an 885K-record CRM, appending 1.28 million unique device identifiers and multiplying the digital surfaces per known customer.
With no loyalty program, no app, and no customer opt-in, Transaction Matching resolved roughly 7 in 10 monthly in-store transactions to known individuals.

Enhanced Onboarding matched and activated voter lists of millions in under an hour, with a 25% average match-rate boost and household expansion.
Push Digital onboarded client files on demand, seeing initial match rates and matched households before activating to their DSP, all without an explosion of ID matches.