Results

Real customers. Real outcomes.

Deterministic identity isn't a claim, it's a measurable outcome. Real audiences, real files, real activations, real lift. Filter by industry, then open any study for the full methodology and the numbers behind it.

Customer case studies

Retail
+20%
Digital addressability lift
National mass-market retailer

A top retail loyalty program still had a 26% blind spot.

Profile Enrichment ran the full 141.7M-record CRM and lifted match rates across five activation platforms, unlocking 177 million more device connections on Google alone.

141.7M
Records enriched
+177M
Devices on Google
+23 pts
Match rate on Meta
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Retail
4.9×
Device IDs per customer
Outdoor & RV retailer

83.5% match rate, and 4.9× device IDs per customer.

All 19 matching rules ran against an 885K-record CRM, appending 1.28 million unique device identifiers and multiplying the digital surfaces per known customer.

83.5%
Overall match rate
1.28M
UUIDs appended
885K
CRM records
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Grocery
~70%
Anonymous transactions resolved
National grocery chain

43.8 million anonymous transactions, turned into real people.

With no loyalty program, no app, and no customer opt-in, Transaction Matching resolved roughly 7 in 10 monthly in-store transactions to known individuals.

32M
Transactions resolved
43.8M+
Monthly volume
3×
Match passes
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Political
280%
Peak addressability increase
Trilogy Interactive

Voter files activated to The Trade Desk in under an hour.

Enhanced Onboarding matched and activated voter lists of millions in under an hour, with a 25% average match-rate boost and household expansion.

<1 hr
Delivery time per file
+25%
Avg. match-rate boost
3.95M
Records reached
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Political
+25%
Average match-rate boost
Push Digital Group

On-demand activation with transparent match rates.

Push Digital onboarded client files on demand, seeing initial match rates and matched households before activating to their DSP, all without an explosion of ID matches.

<1 hr
Delivery time per file
131.9%
Peak addressability increase
2.57M
Estimated reach
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