Deep Sync is built around a deterministic identity graph and four-stage workflow that turns raw customer data into actionable audiences. Engage at any stage; the shape of the work changes, but the deterministic graph underneath stays the same.
Most companies start with fragmented signals—duplicate profiles, missing context, anonymous activity. Stage one turns that noise into a clear, complete picture of every customer.
Know your customers
Your customers don't live in one device, channel, or platform. Stage two deterministically stitches fragmented identifiers—addresses, devices, emails, households—into a single, defensible identity.
Resolve identity
Your existing customers are a starting point, not a ceiling. Stage three powers growth with third-party audiences, lookalikes, and predictive models that find and target your next best customers.
Reach new audiences
An audience that can't reach the right channels isn't effective. Stage four delivers to every major destination—online and offline, programmatic to direct mail—through one resolved identity layer.
Use audiences across channels
Each stage is powered by the same deterministic identity graph. That's what keeps accuracy, reach, and speed from competing. Start anywhere and expand without complexity.
We don't guess, we know. Every identity is verified against authoritative sources. That's why Deep Sync's PII match accuracy holds at up to 99% across a number of verticals.
Every device, every channel, every household resolved to a real person. No double-counting, no shadow profiles. Only a better understanding of who your customers are.
Thousands of demographic, behavioral, lifestyle, and transactional attributes ready to power audience creation, enhancement, modeling, segmentation, and activation efforts.
Activation endpoints across leading media and CTV platforms. Deep Sync integrates where you need media, online and offline, from programmatic to direct mail. One audience, every channel, in hours, not weeks.