Find Your Next Customers with Direct Mail Lists
Leverage the power of direct mail marketing to boost conversions with the nation’s leading direct mail lists.
Build and Reach Your Ideal Audience with Targeted Direct Mail Campaigns
The power of direct mail is becoming increasingly evident. For consumers, direct mail’s tangible nature engages the senses, captures attention for longer periods, and provides extended recall. Consumer sentiment surrounding direct mail is positive, and with direct mail having the highest ROI for individual media at 161%, it’s ideal for stand-alone campaigns or for use in conjunction with other channels.
Considering 61% of marketers have increased direct mail investments in the last 12 months, and 81% of brands plan to increase their direct mail budgets for 2025, now is the time to incorporate direct mail into your marketing strategy.
Deep Sync’s Direct Mail Lists
Deep Sync’s best-in-class direct mail datasets are rooted in deterministic data and enable you to reach real-world consumers, households, and businesses. And when needed, our integrated offerings enable you to create an audience once and activate it across online and offline channels for impactful marketing that regularly drives meaningful results.
With information on 97% of U.S. consumers age 18 and older and more than 1,500 attributes across Consumer, B2B, Home, and Student datasets, Deep Sync empowers your business to build direct mail lists that reflect your ideal audience, enable precise targeting, and produce a higher ROI.
Residential mailing lists, also known as resident/occupant or res/occ data, enable marketers to reach virtually every mailable residential address within a given geographical area. Resident data is ideal for spreading the news about a new shop in the neighborhood or sending coupons to drum up sales for a nail salon or handyman service.
Deep Sync has been in the Resident data space for more than 35 years. Our exclusive partnerships enable access to 164MM residents, meaning we have coverage on 96% of the nation’s addresses.
Leverage resident data to reach your target audience using direct mail. Our resident direct mail lists include the following attributes:
- Route Saturation
- Residential Addresses
- Business Addresses
- Mapping
- Postal Presorts
- Enhanced Occupant Data
- Contact Names Where Available
Purchase resident data online or through our client support team. Call 800-732-3440 to get started!
Focus your direct mail campaign on the right audience with highly targetable consumer lists. These databases of economically active households are commonly compiled from sources that include buying activities, public records, and consumer surveys.
Choose from a variety of demographic, lifestyle, psychographic, and transactional selects that are most relevant to your target market. Frequently requested attributes include:
- Age
- Marital Status
- Presence of Children
- Education
- Occupation
- Hobbies or Interests
- Household Income
- Household Composition
- Net Worth and IPA
- Modeled Credit
- Mortgage Attributes
- Pet Ownership
- Property Attributes
Purchase consumer data for direct mail online or from our client support team. Call 800-732-3440 to get started!
Identify businesses that are a good fit for your products or services and reach them via direct mail. Available at the company or contact level, B2B data is frequently compiled from sources that include annual reports, corporate websites, new business filings, and yellow page listings. Frequently requested attributes for direct mail lists include:
- Job Titles/Functions
- Location Type
- NAICS/SIC Codes
- Nonprofits
- Number of Employees
- Office Expenses
- Sales Volume
- Years in Business
Purchase business data for direct mail online or from our client support team. Call 800-732-3440 to get started!
Advance your targeting efforts beyond traditional B2C and B2B list options to identify a variety of highly-focused prospect segments. Specialty direct mail lists identify consumers and businesses based on specific niche attributes.
Commonly used compilation sources include directory assistance data, industry publications, professional directories, and state occupation licenses.
Deep Sync has specialty targeted data offerings for:
- Pre-Movers, New Movers, and New Homeowners
- Professional Contacts
- Doctors or Nurses by Practice Type
- Voters by Party
- Teachers by Grade or Subject
- College Students
Purchase specialty data for direct mail today by calling our client support team at 800-732-3440.
Identify prospects by activities and affinities with aptly named response lists. Response lists, also referred to as managed lists, enable you to pinpoint consumer and business segments based on their habits, interests, and purchasing behaviors.
The cornerstone of response data is recency, frequency, and monetary value (RFM) spending characteristics that can be an excellent predictor of future needs.
Types of response data may include:
- Donors by Dollar Amount
- Donors by Source of Donation
- Catalog Purchasers
- Catalog Recipients by Title
- Magazine Subscribers by Title
- “As Seen on TV” Product Buyers
- Online Product Purchases
- Opportunity Seekers
- Consumers with Online Gift Registries
- Opt-In Email Files
- Ailment-Related Buyers
Purchase response data for direct mail today by calling our client support team at 800-732-3440.
Create Hyper-Targeted Direct Mail Audiences with SourcePLUS
Increase consumer record counts quickly and easily without managing multiple data providers or dealing with cumbersome net name arrangements.
SourcePLUS, a unique multi-source audience creation technology, utilizes powerful waterfall capabilities that enable Deep Sync to identify unique records across three leading consumer data sources. The resulting hyper-targeted audiences provide expanded coverage, often with an incremental increase of 20 – 50% over traditional single-source lists.
SourcePLUS provides you with unrivaled access to Deep Sync’s own privacy-first, proprietary consumer dataset, as well as the nation’s leading third-party consumer datasets—all without the messy details of managing multiple vendor partners. Rely on SourcePLUS to create the highest quality cross-channel audiences targeted to your specifications, including:
- Back-to-School Campaigns
- Consumer Goods
- Education and Child Care
- Financial and Insurance Services
- Healthcare and Medically-Related Services
- Home Care and Maintenance
The benefits of SourcePLUS continue beyond audience creation. Deep Sync can apply the same waterfall capability to our consumer data enhancement services for improved match rates, resulting in more complete outcomes and a higher overall fill of your selected attributes.
Example SourcePLUS Use Cases
An agency serving the senior insurance market saw decreased response rates from its preferred prospect list. The client sought new data sources but was quickly overwhelmed by the time needed to manage multiple partners.
SourcePLUS provided three new sources and an overall incremental lift of 63.85% (418,780 records) over their original 655,817 records.
A national athletic brand’s factory outlet turned to SourcePLUS to drive Black Friday sales. SourcePLUS’ multi-radius functionality enabled geotargeting with specific distances from each outlet location while maximizing the total number of available prospects.
Deep Sync identified more than 300,000 consumers that met the brand’s strict criteria; a number that exceeded their volume goal and had not been available previously through single-source list solutions.
Want to Learn More About SourcePLUS?
Keep Your Direct Mail Lists Clean with Deep Sync
In the majority of cases, Deep Sync’s datasets are updated monthly, and new and refreshed records are made available at this time. There are some exceptions specific to our move-related and new homeowner offerings, which are updated more frequently to ensure that the freshest, most relevant data is available to our clients.
Deep Sync maintains data integrity through the regular application of data hygiene and suppression processes. In addition to keeping address information up to date, these processes help prevent undesirable profiles from entering the marketing stream.
Deep Sync’s preferred providers take the same approach to maintaining the highest-quality data. While each compiler uses its own proprietary list of processes, most include CASS™ Processing, NCOALink® Processing, LACSLink® Processing, DSF2® Processing, and suppression services.
Direct Mail Best Practices
A well-executed direct mail campaign is a powerful tool to engage current and prospective customers.
While numerous factors directly impact the outcome of your direct mail efforts, consider the following key components during campaign creation and execution.
Establish a clear call to action.
With a clear and measurable call to action, recipients know what steps to take to redeem the offer you’ve provided.
Personalize your messages.
The use of personalization creates the feeling of a one-to-one communication and goes a long way toward creating brand awareness and positive perception.
Create compelling visuals.
For readers to take notice, your direct mail needs to stand out from other pieces in the mailbox. For instance, you may use a dimensional or padded mailer or a brightly colored envelope.
Track responses.
Tracking responses and, ultimately, conversions will enable you to properly assign attribution and calculate campaign ROI.
Provide immediate follow-up.
Providing excellent customer service at the onset will build confidence in your brand. Additionally, follow-up also opens the
consumer up to continued communication with your business, whether through future mailings, email, or social media.
Optimize your campaigns through testing.
Create a testing strategy to ensure you send the right creative with the right
message to the right audience.
Integrate additional channels.
Combining direct mail with other channels, including email, programmatic, and/or social media marketing, increases your overall reach. By engaging with consumers through multiple touchpoints, you create additional opportunities to interact with your intended audience, reinforce brand awareness, and enable audience members to consume content using the channels they prefer.
Why Deep Sync?
An Industry Leader
In addition to being a trusted provider of data to agencies and brands alike, Deep Sync licenses our own data assets to many of the nation’s leading data providers to enhance their own compilations. In fact, Deep Sync’s data powers roughly 5% of all U.S. mail sent annually.
Unique Data Solutions
Deep Sync’s highly tenured team leverages its deep industry knowledge and our comprehensive suite of data solutions to solve your specific direct marketing challenges.
Multi-Source Technology
SourcePLUS enables the identification of unique consumer records across distinct datasets, resulting in the identification of unique prospect records.
Committed to Privacy
We meet, if not exceed, all applicable consumer privacy requirements; opt-outs are accepted from every state and are universally applied as “Do Not Sell” requests.