Power Personalized Experiences with Identity Resolution Services
Overcome the complexities of fragmented data points with identity resolution services designed to deliver actionable results.
Solve Your Most Complex Marketing Challenges with Identity Resolution
Deep Sync enables brands to solve their most complex marketing challenges, including identity resolution and translation, with our powerful identity graph—a direct mail-grade, deterministic truth set of more than 260 million U.S. consumers, linked to billions of online identifiers and a robust collection of data attributes.
Deep Sync’s Identity Resolution Services
Transform fragmented data collected across multiple sources into single customer views—centralized, continually updated profiles that consolidate all known data about individuals across touchpoints—with our identity resolution services.
Advanced algorithms leverage our exclusive identity graph to link disparate data to persistent IDs.
Identity resolution assembles disparate identifiers to construct a comprehensive understanding of your customers.
By connecting fragmented data points with Deep Sync’s persistent individual identifier, identity resolution creates cohesive customer profiles essential for accurate marketing, engagement, and measurement. In addition to the application of our individual identifier, Deep Sync provides:
- Address standardization
- Change of address processing
- Deduplication
Access actionable insights about your customers with Deep Sync’s Identity Resolution service.
Data translation enables seamless activation and utilization of customer data across channels and platforms. By bridging the gap between offline and online data points, translation clarifies the customer journey while providing the means to extend your reach and continue the conversation.
Available offline data points include:
- First Names
- Last Names
- Postal Addresses
- Email Addresses
- Phone Numbers
Available online identifiers include:
- CTV IDs
- IP Addresses
- MAIDs
- UID2s
Bridge the gap with Deep Sync’s data translation service.
Our Integrated Identity Resolution application in the Snowflake marketplace gives brands a more holistic view of their customers.
Organize and transform fragmented customer data into constructs of individuals and households by applying Deep Sync’s persistent individual- and household-level identifiers to your first-party data.
Leverage Deep Sync’s industry-leading deterministic identity spine with the Integrated Identity Resolution app on Snowflake.
Industry-Leading Deterministic Identity Graph
Deep Sync’s identity graph is built upon a national deterministic truth set of residential addresses covering 97% of U.S. consumers. The graph’s offline data is updated weekly using high-quality data sources. Deep Sync’s core data includes decades of change-of-address information, enabling Deep Sync to resolve duplicate records to common individual and household identifiers based on consumer movement over time.
Recommended Use Cases for Identity Resolution Services
Deliver consistent, personalized experiences at scale by creating a Single Customer View.
Enable accurate customer lifetime value (CLV) calculations, churn predictions, and ROI tracking.
Improve customer service efficiency by providing a complete interaction history to support teams.
Ensure data privacy and compliance, build customer trust, and safeguard your brand’s reputation.
Identity Resolution FAQs
How does identity resolution work?
The identity resolution process starts when you share your first-party customer data with Deep Sync. Alternatively, you can use our Integrated Identity Resolution application in the Snowflake marketplace to complete the process in the cloud.
Whichever method you choose, Deep Sync uses a deterministic matching process to attribute various identifiers to your customers. Equipped with our identity graph and exclusive persistent identifier, the Deep Sync ID, we link offline and online data, ultimately resolving your records to unified customer profiles.
What is a persistent identifier?
A persistent identifier is a unique code assigned to an individual or household. Even if a customer changes their physical address, email address, or phone number, this ID remains the same. As a result, you can continuously group customer data and understand each individual’s customer journey despite any changes to their personal information that might otherwise make them more difficult to track.
How does identity resolution improve my marketing ROI?
Identity resolution improves your marketing ROI by:
- Delivering more relevant communications. When you centralize customer data into unique profiles, you can personalize your marketing messages to each individual’s needs, encouraging brand loyalty.
- Avoiding fragmented messaging. Identity resolution empowers you to serve cohesive messages across channels rather than disjointed ones, creating cross-channel consistency and reinforcing key points.
- Reducing customer acquisition costs. Marketing campaigns that speak to customers’ unique needs and provide cohesive messaging cultivate a positive customer experience that encourages them to stick around. By retaining these customers, you won’t have to spend as much on customer acquisition.
How often is your identity graph updated?
Our deterministic identity graph is updated weekly. These regular updates ensure we’re resolving customer identities using the most accurate, up-to-date information possible.
Is your identity resolution process privacy-compliant?
Yes, Deep Sync is committed to privacy and compliance across its data solutions. We meet, if not exceed, all applicable consumer privacy requirements, accept opt-outs from every state, and never sell or share your proprietary customer files. If you’d like to keep your data secure in the cloud, we can perform identity resolution through our Integrated Identity Resolution application in the Snowflake marketplace.
Additionally, the persistent Deep Sync ID assigned to each customer is completely anonymous. We store offline data separately from online data and link this information to pseudonymized individual IDs.
Identity resolution as a whole actually helps you strengthen your compliance with privacy regulations. For instance, if a customer opts out of communications on one device, identity resolution can help ensure you honor that request across their devices.
Why Deep Sync?
Fully Deterministic Identity Resolution
Deep Sync’s identity resolution process uses authenticated, offline data and high-fidelity matching to confidently connect online identifiers to real-world individuals and households, ensuring identities are resolved at the highest levels of accuracy.
Cloud-Native Solutions
Deep Sync enables convenient access to our comprehensive suite of data and identity solutions; offline, online, and in the cloud.
Committed to Privacy
We meet, if not exceed, all applicable consumer privacy requirements; opt-outs are accepted from every state and are universally applied as “Do Not Sell” requests.
Industry Leader
Deep Sync was identified in Snowflake’s Modern Marketing Data Stack report as a leader in Enrichment & Hygiene for using its deterministic identity spine to help marketers enhance, unify, and clean their customer data.