Get to Know Your Audience With Data Enhancement Services
Develop a deeper understanding of your current customers’ behaviors, needs, and wants through the addition of valuable data attributes and contact details.
Learn More About Your Customers with First-Party Data Enhancement Services
Data enhancement offers brands of all types an opportunity to gain meaningful insights into their existing customers. This added intelligence will power your online and offline segmentation and personalization efforts, enabling highly relevant communications to your most valued customers. With Deep Sync’s robust collection of proprietary and third-party data assets, you can choose from thousands of attributes to enhance the value of your first-party data.
Deep Sync’s Data Enhancement Services
When your database is missing important contact or demographic information, it can be challenging to formulate an effective marketing strategy. That’s where data enhancement services come into play.
Deep Sync’s data enhancement services can improve your brand’s outreach and marketing efforts by updating your database with current, standardized contact information and demographic attributes, helping you better understand your audience and target your customers more precisely.
Not only will you be able to truly understand who you’re marketing to, but you’ll also increase the return on your marketing investment.
Find missing data or fix incorrect contact data points, including names, addresses, telephone numbers, and/or email addresses. Two of the most popular solutions in this category include:
- Phone and reverse phone appends. Deep Sync can add telephone numbers to your customer data. This works in reverse, as well: If you have the phone numbers of clients but not their contact names and postal addresses, Deep Sync can use a reverse phone append to complete the profile.
- Email and reverse email appends. With Deep Sync’s email append solution, you can identify recent, active email addresses for your customers. Similar to a reverse phone append, Deep Sync’s reverse email append service can update and build your customer records using their email addresses to append contact names and postal addresses, enabling multichannel marketing efforts.
- Age
- Gender
- Education
- Income Range
- Marital Status
- Presence of Children
- Occupation
- Hobbies
- Interests, and so much more!
For an in-depth review of our demographic and lifestyle data enhancement capabilities, reference the data enhancement packages below.
Hyper-targeted marketing is a powerful tool to help your brand stand out from the crowd. With geocoding, you can append latitude and longitude coordinates to your customer data. Leverage this intelligence to target and personalize your marketing efforts to the exact local or regional audience you desire.
Whether you’re marketing events to those within a small radius of the venue or serving ads for new franchise locations to those in nearby cities, geocoding can empower you to reach the right audience. Geocodes can be applied at the rooftop ZIP + 4®, carrier route, or ZIP Code™ level.
Deep Sync’s Data Enhancement Packages
Deep Sync’s Data Enhancement Packages make enriching your first-party data simple. We’ve thoughtfully combined popular and meaningful data attributes into focused groups that you can leverage to meet your specific business and marketing goals.
Choose an individual package or combine them for comprehensive results. These services can be accessed directly via data transfer or through one of our Cloud partners. Please inquire regarding pricing and minimum order requirements.
- Geographic Attributes Package
- Essential Demographics Package
- Comprehensive Demographics Package
- Financial Data Package
- Homeownership Data Package
- Hobbies and Interests: At Home Package
- Hobbies and Interests: Health and Wellness Package
- Hobbies and Interests: Entertainment, Sports, and Travel Package
| Attribute: | Estimated Fill Rate: | Attribute: | Estimated Fill Rate: |
| Congressional District | 90% | FIPS Code | 100% |
| County Name | 100% | Latitude | 100% |
| Carrier Route | 100% | Longitude | 100% |
| Check Digit | 100% | SCF | 100% |
| Delivery Point Barcode | 100% | ZIP+4 | 100% |
| DMA | 45% | Walk Sequence Number | 90% |
| Attribute: | Estimated Fill Rate: | Attribute: | Estimated Fill Rate: |
| Adult Age | 70% | Homeowner/Renter | 95% |
| Dwelling Type | 100% | Income Range | 70% |
| Education | 40% | Marital Status | 45% |
| Family Position | 45% | Occupation | 25% |
| Gender | 75% | Presence of Children | 40% |
| Attribute: | Estimated Fill Rate: | Attribute: | Estimated Fill Rate: |
| Adult Age | 70% | Language Spoken | 45% |
| Child’s Age Ranges | 45% | Length of Residence | 50% |
| Date of Birth (Adult) | 75% | Marital Status | 45% |
| Dwelling Type | 100% | Military Veteran Present | 15% |
| Education | 40% | Number of Adults | 100% |
| Elderly Head of Household | 30% | Number of Children | 95% |
| Elderly Parent Present | 10% | Number of Generations | 50% |
| Ethnicity | 45% | Occupation | 25% |
| Family Position | 45% | Political Party | 35% |
| Gender | 75% | Presence of Children | 40% |
| Grandchildren Present | 5% | Religion | 45% |
| Homeowner/Renter | 95% | Voter | 15% |
| Income Range | 70% | ||
| Attribute: | Estimated Fill Rate: | Attribute: | Estimated Fill Rate: |
| Credit Card Holder | 40% | Number of Credit Lines | 25% |
| Credit Card Type Grouping | Variable | Owns Investments | 35% |
| Donation Grouping | Variable | Owns Mutual Funds | 20% |
| Home Market Value | 80% | Owns Stocks and Bonds | 30% |
| Income Range | 70% | Propensity to Donate | 10% |
| Modeled Credit Rating | 45% | Wealth Rating | 45% |
| Net Worth | 45% | ||
| Attribute: | Estimated Fill Rate: | Attribute: | Estimated Fill Rate: |
| Dwelling Type | 100% | Income Range | 70% |
| Home Loan Type | 25% | Length of Residence | 50% |
| Home Market Value | 80% | Loan to Value | 25% |
| Home Purchase Date | 25% | Verified Homeowner | 30% |
| Home Purchase Price Range | 60% | Year Home Built | 75% |
| Attribute: | Estimated Fill Rate: | Attribute: | Estimated Fill Rate: |
| Arts and Crafts | 25% | Knitting, Quilting, and/or Sewing | 10% |
| Charities | 20% | Luxury Life | 5% |
| Collector Grouping | Variable | Owns a Cat | 5% |
| Do It Yourself | 20% | Owns a Dog | 10% |
| Electronics | 5% | Owns a Pet | 10% |
| Food and Wine | 20% | Photography | 5% |
| Home Study Courses | 5% | Reading Grouping | Variable |
| Home-Based Business | 10% | Woodworking | 5% |
| Attribute: | Estimated Fill Rate: | Attribute: | Estimated Fill Rate: |
| Aerobics | 5% | Healthy Living | 30% |
| Cooking | 20% | Self Improvement | 10% |
| Diet and Weight Loss | 15% | Walking | 10% |
| Fitness | 20% | ||
| Attribute: | Estimated Fill Rate: | Attribute: | Estimated Fill Rate: |
| Boating and Sailing | 5% | Movies | 20% |
| Camping and Hiking | 15% | Music | 25% |
| Cars | 10% | Sporting Lifestyle | 15% |
| Computer Games | 5% | Sports Grouping | Variable |
| Entertainment | 20% | Toys | 15% |
| Family Activities | 15% | Travel | 10% |
| Fishing | 5% | Travel – Cruises | 5% |
| Gardening | 15% | Travel – Foreign | 5% |
| Great Outdoors | 30% | Travel – Vacation | 15% |
| High-Tech Leader | 10% | Video Games | 5% |
| Hunting | 15% | ||
Recommended Use Cases for Customer Data Enhancement Services
Power cross-channel initiatives with the addition of new and/or updated contact details.
Identify cross-sell and upsell opportunities with a better understanding of who your customers are and their needs.
Develop customer segmentation and apply personalization to speak to your audience in a meaningful, relevant way.
Inform future third-party audience purchases for more effective prospect targeting.
Why Deep Sync?
Unique Relationship with USPS®
As one of only two companies with direct access to postal data on a national scale, the resulting weekly updates provide extensive postal data coverage—96% of all residential addresses in the United States. In fact, Deep Sync’s data powers roughly 5% of all U.S. mail sent annually.
Data Solutions When and Where They're Needed
Deep Sync enables convenient access to our comprehensive suite of data and identity solutions in the cloud where you store your data, via our self-service tools, or through a member of the Deep Sync team.
Committed to Privacy
We meet, if not exceed, all applicable consumer privacy requirements; opt-outs are accepted from every state and are universally applied as “Do Not Sell” requests.