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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Data Clean Rooms: Tips for Effective Data Management

Between a decline in third-party cookies and an increase in data privacy regulations, companies have had to evolve their customer data strategies. Since sharing data can create privacy risks, it's become more difficult for companies to monetize their data without...

Direct Mail Nostalgia & Digital Fatigue

With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.”  People are nostalgic for “the old times” in a...

What Is Third-Party Data? The Ultimate Guide for Businesses

Want to learn more about third-party data and how it can help you reach your audience? We’ll dive deep into the term so you can upgrade your marketing efforts.

Latest Blog Posts

Direct Mail Nostalgia & Digital Fatigue

With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.”  People are nostalgic for “the old times” in a...

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