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OUR BLOG

The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Political Advertising: The Ultimate Guide for 2024

Political advertising spend is on the rise! For the 2024 presidential election, total U.S. political ad spending is expected to hit $12.32 billion—up nearly 30% from the 2020 presidential election. With campaigns spending record amounts, it’s more important than ever...

What Is First-Party Data? A Definition and How to Leverage It

In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...

How to Leverage Customer Data for Small Business Growth

Picture this: you’re an entrepreneur running a small pet care business. You’re proud of the unique products and services your business offers, and it’s clear that you’re filling a need within your community. However, your sales numbers have stagnated, and you just...

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