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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Data Governance 101: A Quick Guide for Healthcare Orgs
Data governance takes on a new meaning for healthcare organizations. Learn more about what data governance is, why it matters, and how to implement it.
New Enhanced Onboarding Solution Powered by UID2
Precise, privacy-focused audience targeting is the future of digital advertising. However, poor match rates can make it difficult to accurately reach customers on digital channels. Due to limited or outdated contact information, traditional first-party data onboarding...
What Is Identity Resolution? The Ultimate Marketer’s Guide
Identity resolution allows you to consolidate fragmented data into a unified customer view. Explore how this solution works and powers better marketing.
Experiencing Identity Chaos? Adopt An Integrated View Of Identity
Identity chaos—that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases—all with their own trade-offs and a lack of interoperability—resulted...
Political Marketing: How to Reach Each Generation of Voters
As more members of Gen Z become eligible to vote, political campaigns must adapt their strategies to connect with each unique generation of voters. From the Silent Generation to Gen Z—one size does not fit all when it comes to political marketing. Each generation has...
Political Advertising: The Ultimate Guide for 2024
Political advertising spend is on the rise! For the 2024 U.S. presidential election, 2024 election ad spending is expected to hit $12.32 billion—up nearly 30% from the 2020 presidential election. With campaigns spending record amounts, it’s more important than ever to...
What Is First-Party Data? A Definition and How to Leverage It
In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...
How to Leverage Customer Data for Small Business Growth
Picture this: you’re an entrepreneur running a small pet care business. You’re proud of the unique products and services your business offers, and it’s clear that you’re filling a need within your community. However, your sales numbers have stagnated, and you just...
CPG Advertising: Complete Guide to Consumer Packaged Goods Ads for Marketers
Keeping up with the latest trends is critical to effective and efficient CPG marketing; CPG advertising is extremely competitive and is going through significant changes due to shifts in consumer media habits, the continued growth of e-commerce, the emergence of new...
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