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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
CTV Targeting: How Deterministic Data Powers Campaigns
Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
Geomarketing Strategies & Tips: The Essential Guide
Every marketer knows the importance of reaching the right audience at the right time. Location-based marketing, also called geomarketing, has become a popular marketing tactic for businesses of all sizes. In fact, geomarketing is a nearly $11 billion market, and that...
Navigating Postal Rate Increases with Data
The U.S. Postal Service has recently announced another increase in postal rates; by January 19, 2025, the costs of various shipping services will increase. Since 2023, mailing rates have increased the most in USPS’s history. For marketers and advertisers who heavily...
Football Season Marketing Strategies for 2025
The end of football season is nearly here! Last year, a record 202.4 million viewers tuned in to the season finale—making it the most-watched telecast in history. That also makes it a prime opportunity for brands to connect with viewers. Running a prime-time...
2025 Predictions: Emerging Marketing Trends
2025 will bring widespread changes for marketers and advertisers. Here are the marketing and data trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
Building a Privacy-Focused Data Strategy: The Ultimate Guide
Using data looks different these days! In today’s increasingly privacy-focused world, it can be challenging to strike a balance between connecting with your target audience and respecting their choice and privacy. Between rapidly shifting regulations and...
Data-Driven Automotive Marketing Strategies
The automotive industry is more competitive than ever, with countless brands vying for consumer attention. The competitive landscape makes it important for automotive marketers to understand who their buyers are, what they need, and how to reach them effectively....
What Is Marketing Data? How to Leverage These Insights
Marketing data is information that helps businesses improve customer experiences and make informed outreach decisions. Learn how to implement it successfully.
Cookie Instability and the Need for Durable, Interoperable IDs
Google's back-and-forth stance on third-party cookies created a lot of uncertainty throughout the industry. Even though cookies are here to stay, they will be severely limited going forward due to the opt-in model and consumers' growing demand for privacy. In light of...
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