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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Do You Know Who’s Actually Buying? Transactions Aren’t the Problem. Identity Is.
If you operate in grocery, QSR, convenience, or any other kind of retail, you already have massive amounts of data. Media data. POS data. Loyalty data. Card transaction data. On the surface, your organization looks data-rich and analytics-driven. And yet, despite all...
How to Use Direct Mail Lists to Run a Successful Campaign
In our digital world, it can be easy to overlook more traditional marketing strategies like direct mail. However, marketers are increasingly recognizing the effectiveness of direct mail, with 61% increasing their direct mail investments in 2024. Direct mail creates a...
Stay Sync’d Special Edition: From Voter Data to Real-World Execution
Voter data media activation is where political campaigns lose control, and where 2026 will be decided. Jesse Contario has spent nearly 15 years watching political campaigns plan brilliantly on paper and then lose control the moment data moves into media. In this...
A Reseller’s Guide to 2026 In-Demand Consumer Audiences
Influenced by a number of unique factors, including economic volatility and social uncertainty, today’s consumers are desperate for genuine, honest brand communication that recognizes the individual. Performant Audiences to Reach Modern Consumers Custom Audience...
The Data Problem Political Campaigns Still Don’t See
Why more data hasn’t translated into better execution, and where it breaks down before voters are ever reached Political campaigns have never had more data. Voter files are richer, media spans CTV, streaming, and programmatic environments, and targeting has become...
From Voter Files to Activation in Hours: How Push Digital Group Scaled Match Rates
Success Use Case Segment:Political Agency Company:Push Digital Group Challenge:Slow, fragmented onboarding processes and low match rates when activating voter files across platforms Solution:Enhanced Onboarding within Deep Sync One, leveraging deterministic identity...
Direct Mail in 2026: Top Trends and Tips for Savvy Marketers
Digital marketing has dominated businesses’ promotional efforts for years, but that doesn’t mean direct mail is irrelevant! In 2026, overlooking the power of physical mail will be a costly mistake. Direct mail continues to drive high engagement, strong conversion...
Deep Sync Expands Partnership with MiQ to Power Identity-Driven Political Advertising
Collaboration enables political campaigns to activate voter data across programmatic media ahead of the 2026 U.S. midterm elections. Deep Sync today announced an expanded partnership with global programmatic media company MiQ to help political campaigns...
When Everyone Uses the Same Data, Who Actually Wins?
The Role of Identity in Audience Activation Today’s advertising platforms are incredibly powerful. Their optimization algorithms analyze massive datasets to improve targeting, bidding, and campaign performance. But there’s a growing problem! When every agency relies...
Partnership: Deep Sync and Predactiv Enable Privacy-Safe Data Activation
From PII to Performance! As first-party data becomes the foundation of modern marketing and analytics, many organizations face the same challenge: how to convert offline customer data into usable signals across digital platforms. To help solve this problem, Deep Sync...
Identity as Infrastructure: Why Marketing’s Next Era Depends on Foundational Identity
Only 21% of marketers feel confident they can accurately identify audiences across digital channels, according to a Digiday and IntentIQ survey. Despite years of investment in data, platforms, and personalization tools, identity remains one of the most discussed and...
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