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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Social Media Lookalike Audiences: Now on Deep Sync One

We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and...

Deep Sync’s Complete Data Hygiene, Powered By Snowflake

We’re excited to announce that Deep Sync’s new native data hygiene app, Complete Data Hygiene, is now available natively in the Snowflake AI Data Cloud for Media. Deep Sync offers many data solutions in Snowflake that include hygiene, enrichment, and identity...

Loyal Customers: How Your Business Can Find and Obtain Them

It’s well known that retaining customers is an extremely cost-effective strategy for businesses. After all, acquiring a new customer can cost five times more than retaining an existing customer. But how do you find and obtain customers who will remain loyal to your...

Latest Blog Posts

Using Data to Improve Direct Mail ROI

Using Data to Improve Direct Mail ROI

For marketers and advertisers who rely heavily on direct mail to attract new customers, postal rate increases can significantly impact direct mail return on investment (ROI). As the United States Postal Service (USPS®) continues to raise rates, direct mail budgets may...

Deep Sync’s Data Solutions on Snowflake

Deep Sync’s Data Solutions on Snowflake

Leverage Deep Sync’s Native Applications and Data Solutions on Snowflake, available now! Many organizations value the flexibility and security of the cloud, but solving data challenges in the cloud hasn’t always been an option. To help businesses unlock the power of...

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