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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Experiencing Identity Chaos? Adopt An Integrated View Of Identity

Identity chaos—that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases—all with their own trade-offs and a lack of interoperability—resulted...

Political Marketing: How to Reach Each Generation of Voters

As more members of Gen Z become eligible to vote, political campaigns must adapt their strategies to connect with each unique generation of voters. From the Silent Generation to Gen Z—one size does not fit all when it comes to political marketing. Each generation has...

Political Advertising: The Ultimate Guide for 2024

Political advertising spend is on the rise! For the 2024 U.S. presidential election, 2024 election ad spending is expected to hit $12.32 billion—up nearly 30% from the 2020 presidential election. With campaigns spending record amounts, it’s more important than ever to...

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