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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Who’s Driving Your Identity Strategy?
Managing first-party data—and, by extension, your identity strategy—has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift...
What Is An Identity Graph? Your Questions Answered
An identity graph joins online & offline data points to give a holistic customer view. Explore how identity graphs work and how your business can leverage one.
Lookalike Modeling: How to Get Started
Lookalike audiences provide an effective way to target new prospects and expand your customer base. However, many teams lack the bandwidth and data expertise to create these high-performing target audiences. Outside of platform-specific tools, lookalike modeling can...
Is Direct Mail Eco-Friendly? Tips for Sustainable Campaigns
In today's eco-conscious world, sustainability is no longer just a buzzword—it’s a driving force behind consumer decisions. Direct mail remains a powerful marketing tool, but its environmental impact is a concern for brands and consumers alike. A USPS statistic found...
OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party data sets Creates consistency and accuracy of audiences in streaming and...
11 Steps for Successful Direct Mail Marketing
A well-executed direct mail marketing campaign is a powerful tool to engage current and prospective customers, even in today’s digital age. In fact, direct mail has the highest return on investment (ROI) for individual media (161%) despite rising postal costs. While...
Direct Mail FAQs: A Guide for Resellers
From targeting the right audience to optimizing response rates, helping your clients navigate the complexities of direct mail can be challenging. As a reseller of direct mail marketing services and products, you’re expected to provide expert guidance on direct...
4 Advantages of Customizable Cloud-Based Tech for Nonprofits
Discover how customizable, cloud-based technology can provide large nonprofits with vital advantages that improve nearly every aspect of their operations.
Digital Advertising for Upcoming Political Campaigns: Onboarding Tips for Agencies
For political agencies, every second counts. As advertising ramps up for the upcoming special elections in 2025 and the 2026 midterms, tight campaign timelines demand rapid execution; waiting days to activate voter lists is far from ideal. Traditional onboarding...
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