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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Data Hygiene: How to Make Your Data Accurate and Actionable

Clean data is essential for making informed business decisions and launching targeted marketing campaigns. Learn how proper data hygiene benefits your business.

Lifecycle Segmentation: From New Donors to Legacy Supporters

Imagine one of your nonprofit’s longtime donors heads to the mailbox and sees a letter from your organization. They’re excited to learn more about your current projects and see how their donations are making a difference for your mission. However, when they open the...

3 Nonprofit Web Metrics to Track to Better Engage Audiences

A data-driven strategy can help your nonprofit enhance its website design and boost audience engagement. Track these metrics to harness your digital potential.

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