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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Do You Know Who’s Actually Buying? Transactions Aren’t the Problem. Identity Is.
If you operate in grocery, QSR, convenience, or any other kind of retail, you already have massive amounts of data. Media data. POS data. Loyalty data. Card transaction data. On the surface, your organization looks data-rich and analytics-driven. And yet, despite all...
How to Use Direct Mail Lists to Run a Successful Campaign
In our digital world, it can be easy to overlook more traditional marketing strategies like direct mail. However, marketers are increasingly recognizing the effectiveness of direct mail, with 61% increasing their direct mail investments in 2024. Direct mail creates a...
Political Marketing: How to Reach Each Generation of Voters
Updated July 8, 2026. Today's electorate spans five generations, meaning political campaigns are working with one of the most generationally diverse voter pools in history. According to CIRCLE at Tufts University, nearly 50 million members of Gen Z are now eligible to...
Data Enhancement: Learn More About Your Customer Base
Data enhancement adds supplementary information to your database so you can learn more about your customers. Explore the data enhancement process in this guide.
Lookalike Modeling: How Marketers Can Expand Their Reach
Lookalike audiences provide an effective way to target new prospects and expand your customer base. However, many teams lack the bandwidth and data expertise to create these high-performing target audiences on their own. Outside of platform-specific tools, lookalike...
What Is An Identity Graph? Exploring This Marketing Tool
An identity graph joins online & offline data points to give a holistic customer view. Explore how identity graphs work and how your business can leverage one.
How to Choose Third-Party Data Providers: Top Considerations
Your business likely knows that data is the key to reaching your target audience and personalizing your marketing efforts to their needs. However, many marketers still don’t have the data they need to effectively personalize their communications, with only: 44% of...
Stay Sync’d Special Edition: From Voter Data to Real-World Execution
Voter data media activation is where political campaigns lose control, and where 2026 will be decided. Jesse Contario has spent nearly 15 years watching political campaigns plan brilliantly on paper and then lose control the moment data moves into media. In this...
A Reseller’s Guide to 2026 In-Demand Consumer Audiences
Influenced by a number of unique factors, including economic volatility and social uncertainty, today’s consumers are desperate for genuine, honest brand communication that recognizes the individual. Performant Audiences to Reach Modern Consumers Custom Audience...
The Data Problem Political Campaigns Still Don’t See
Why more data hasn’t translated into better execution, and where it breaks down before voters are ever reached Political campaigns have never had more data. Voter files are richer, media spans CTV, streaming, and programmatic environments, and targeting has become...
From Voter Files to Activation in Hours: How Push Digital Group Scaled Match Rates
Success Use Case Segment:Political Agency Company:Push Digital Group Challenge:Slow, fragmented onboarding processes and low match rates when activating voter files across platforms Solution:Enhanced Onboarding within Deep Sync One, leveraging deterministic identity...
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