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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Understanding Deterministic Identity: The Key to Effective Marketing

Explore how deterministic identity shapes effective marketing strategies. Learn to enhance customer engagement and drive results. Deterministic Identity: The Key to Avoiding Marketing Misfires and Boosting Your ROI Customers expect personalization and seamless...

AI Lookalike Audiences: A Complete Guide

As artificial intelligence (AI) continues to change the marketing industry in new and exciting ways, it’s reshaping how brands identify, understand, and connect with their ideal audiences. In the past, creating lookalike audiences was a multi-step process that relied...

Unlocking the Power of Creative and Data: How Adobe and Deep Sync Revolutionize Social Media Advertising

In today’s fast-paced digital marketing landscape, success requires a seamless blend of creativity and precision. Social media platforms like Facebook and TikTok—with their billions of users—provide an unmatched opportunity for businesses to connect with their...

Latest Blog Posts

What is Connected TV? The ABCs of CTV

Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers' lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...

Direct Mail Nostalgia & Digital Fatigue

With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.”  People are nostalgic for “the old times” in a...

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