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OUR BLOG

The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

What Is Marketing Data? How to Leverage These Insights

Marketing data is information that helps businesses improve customer experiences and make informed outreach decisions. Learn how to implement it successfully.

Cookie Instability and the Need for Durable, Interoperable IDs

Google's back-and-forth stance on third-party cookies created a lot of uncertainty throughout the industry. Even though cookies are here to stay, they will be severely limited going forward due to the opt-in model and consumers' growing demand for privacy. In light of...

5 Ways Data Can Upgrade Your Email Personalization

There’s no escaping the fact that modern customers love personalization. For email marketers, personalization has a lot of potential—including the opportunity to build stronger relationships with customers through highly targeted messaging.  Not only does this...

Latest Blog Posts

Marketing Data Glossary: Top Must-Know Terms

Marketing Data Glossary: Top Must-Know Terms

The marketing and advertising space is full of acronyms, jargon, and lesser-known terms. This can make it quite confusing for anyone who is just getting started in the industry. If you’ve ever thought “WTH is 1pd?” this is the blog post for you! In this marketing data...

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