OUR BLOG
The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
DeepSync Labs Has Been Rebranded as Deep Sync One!
We are excited to announce that we have rebranded to Deep Sync One! Our new name reflects our commitment to serving as the one-stop shop for all your audience creation and data activation needs. With our new name comes a host of exciting updates and improvements,...
Buying Third Party Data to Power Social Media Targeting
As targeting on social media continues to get more complicated – the slow demise of cookies and iOS 14.5 updates being the latest challenge to reaching your audiences – this is resulting in a reduction in campaign effectiveness. To address this decline, social media...
Using B2B Data to Deliver 1,000%+ ROI in Facebook
DeepSync Labs client KNB Online works with leading Facebook advertisers to help them deliver ROI on campaign spend. KNB Online has successfully used 3rd party data to enhance targeting options and outcomes. OVERVIEW A high ticket consultant had his in person business...
Third Party Data Drives Social Media Performance
As we've noted in previous blog posts, with some clients we hear a number of recurring reservations as we continue to discuss the value of 3pd with Advertisers and Agencies. Because 3pd is massively underutilized today there is a natural hesitancy. People are...
What Is Third Party Data?
What Is Third Party Data and How it Relates to the First & Second Party Data While the marketing world is awash in data, there remains some confusion about the definitions of first party, second party and third party data. While the practical questions...
September 2021 Facebook Updates for Marketers & Advertisers
Latest Facebook Updates for Marketers & Advertisers - September 2021 Edition With this series, we do our best to keep you updated on the latest Facebook updates that relate to advertisers. Facebook is a big and fast moving company, so the most recent Facebook...
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