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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

What Is An Identity Graph? Your Questions Answered

An identity graph joins online & offline data points to give a holistic customer view. Explore how identity graphs work and how your business can leverage one.

Lookalike Modeling: How to Get Started

Lookalike audiences provide an effective way to target new prospects and expand your customer base. However, many teams lack the bandwidth and data expertise to create these high-performing target audiences. Outside of platform-specific tools, lookalike modeling can...

Is Direct Mail Eco-Friendly? Tips for Sustainable Campaigns

In today's eco-conscious world, sustainability is no longer just a buzzword—it’s a driving force behind consumer decisions. Direct mail remains a powerful marketing tool, but its environmental impact is a concern for brands and consumers alike. A USPS statistic found...

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