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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Direct Mail in 2025: Statistics and Tips for Success

Digital marketing has dominated the industry for years, but that doesn’t mean direct mail is dead! In 2025, overlooking the power of physical mail will be a costly mistake. Direct mail continues to drive high engagement, strong conversion rates, and lasting brand...

4 Strategies for Reaching Your Healthcare Audience

Discover top strategies for healthcare organizations to reach their audiences, ensuring their services are top of mind for patients who need medical care.

Understanding Deterministic Identity: The Key to Effective Marketing

Explore how deterministic identity shapes effective marketing strategies. Learn to enhance customer engagement and drive results. Deterministic Identity: The Key to Avoiding Marketing Misfires and Boosting Your ROI Customers expect personalization and seamless...

Latest Blog Posts

What is Connected TV? The ABCs of CTV

Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers' lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...

Direct Mail Nostalgia & Digital Fatigue

With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.”  People are nostalgic for “the old times” in a...

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