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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Acquisition Marketing: The Complete Guide to Success
As your business grows, it’s important to continuously strategize for how you can expand your customer base. While you need to continue developing your current client relationships, ignoring new leads and markets (and not turning those leads into customers) can...
The Essential Guide to Geomarketing: Strategies, Tips & More
As remote work environments and digital engagement enable the average consumer to travel wherever and whenever they want, geomarketing is a trend that’s become increasingly important for businesses of all sizes. In fact, geomarketing is a nearly $11 billion...
Purchasing and Using Consumer Lists: The Ultimate Guide
Direct mail is still one of the most effective ways to reach your target audience. Although many may consider direct mail to be “old school,” it’s highly effective for getting your message in front of an interested audience. In fact, at an estimated 22.7 percent of...
Residential Mailing Lists: The Ultimate Guide
Even amid the immense popularity of digital platforms, direct mail continues to be an important element of the marketing strategy of many businesses, nonprofits, and other organizations. Direct mail has an average return on investment of 43%, putting it on par with...
Reach Students on Social with Targeted Data: Now on Deep Sync One
Reaching and engaging with Gen Z consumers presents a huge opportunity for many brands. This generation comprises roughly 27% of the United States population. And as more members of Gen Z enter the workforce, their spending power increases. Eventually, this young...
Boost First-Party Match Rates with Enhanced Social Onboarding
As the marketing world evolves, the importance of first-party customer data (also called 1pd or 1p data) has only grown. Marketers have realized the value of building their strategies on first-party data foundations. First-party data is crucial for: Delivering...
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