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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Political Advertising: The Ultimate Guide for 2024

Political advertising spend is on the rise! For the 2024 presidential election, total U.S. political ad spending is expected to hit $12.32 billion—up nearly 30% from the 2020 presidential election. With campaigns spending record amounts, it’s more important than ever...

How to Leverage Customer Data for Small Business Growth

Picture this: you’re an entrepreneur running a small pet care business. You’re proud of the unique products and services your business offers, and it’s clear that you’re filling a need within your community. However, your sales numbers have stagnated, and you just...

CPG Advertising: Complete Guide to Consumer Packaged Goods Ads for Marketers

Keeping up with the latest trends is critical to effective and efficient CPG marketing; CPG advertising is extremely competitive and is going through significant changes due to shifts in consumer media habits, the continued growth of e-commerce, the emergence of new...

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