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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

2025 Data and Fundraising Trends for Nonprofits

For nonprofits today, fundraising can feel like an uphill battle. Between rising postal costs, donor fatigue, and an increasingly crowded digital landscape—it’s harder than ever to break through the noise and connect with donors. Without a strategic, data-driven...

Google Customer Match: How to Leverage Your Customer Data

Advertisers have long struggled to use first-party customer data to create highly targeted advertising campaigns. However, due to increased privacy restrictions, the decline of third-party cookies, and fragmented customer journeys across multiple devices, traditional...

Direct Mail in 2025: Statistics and Tips for Success

Digital marketing has dominated the industry for years, but that doesn’t mean direct mail is dead! In 2025, overlooking the power of physical mail will be a costly mistake. Direct mail continues to drive high engagement, strong conversion rates, and lasting brand...

Latest Blog Posts

What is Connected TV? The ABCs of CTV

Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers' lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...

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