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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

CTV Targeting: How Deterministic Data Powers Campaigns

Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...

Geomarketing Strategies & Tips: The Essential Guide

Every marketer knows the importance of reaching the right audience at the right time. Location-based marketing, also called geomarketing, has become a popular marketing tactic for businesses of all sizes. In fact, geomarketing is a nearly $11 billion market, and that...

Navigating Postal Rate Increases with Data

The U.S. Postal Service has recently announced another increase in postal rates; by January 19, 2025, the costs of various shipping services will increase. Since 2023, mailing rates have increased the most in USPS’s history. For marketers and advertisers who heavily...

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