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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
CPG Advertising: Complete Guide to Consumer Packaged Goods Ads for Smart Marketers
CPG advertising is extremely competitive and is going through significant changes due to shifts in consumer media habits, the continued growth of e-commerce, the emergence of new start-up CPG direct-to-consumer brands, and overall innovations in the data-driven media...
Facebook Target Audience Guide & Strategies That Work
For Facebook Ads, targeting is a critical part of delivering a positive return on advertising investment. With hundreds of millions of users of their platform, showing ads to the most relevant audience is critical to limiting waste and increasing campaign...
Make Your CPG Campaign Be OMG
Guest Post By Tom Eaton, SVP TV & Programmatic Solutions, NCSolutions There are a lot of potential distractions for digital marketers right now: inflation, supply chain challenges, upcoming third-party cookie deprecation and more. But the job of the digital...
A Q & A with Experian’s Sarah Ilie
DeepSync Labs' Paul Turner recently had a conversation with Experian Marketing Services' Head of Partnerships, Sarah Ilie, to learn more about Experian, their views on the data-driven marketing industry, and what sets their data apart. What does Experian Marketing...
DeepSync Labs and Compact Information Systems
We’re delighted to announce that DeepSync Labs has been acquired by Compact Information Systems, LLC (CIS). From day one, our ambition has been to work with Marketers and Agencies to help them find the right audiences for their digital campaigns. Matt and I have had...
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