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OUR BLOG

The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

DeepSync Labs Has Been Rebranded as Deep Sync One!

We are excited to announce that we have rebranded to Deep Sync One! Our new name reflects our commitment to serving as the one-stop shop for all your audience creation and data activation needs. With our new name comes a host of exciting updates and improvements,...

Buying Third Party Data to Power Social Media Targeting

As targeting on social media continues to get more complicated – the slow demise of cookies and iOS 14.5 updates being the latest challenge to reaching your audiences – this is resulting in a reduction in campaign effectiveness. To address this decline, social media...

Using B2B Data to Deliver 1,000%+ ROI in Facebook

DeepSync Labs client KNB Online works with leading Facebook advertisers to help them deliver ROI on campaign spend. KNB Online has successfully used 3rd party data to enhance targeting options and outcomes. OVERVIEW A high ticket consultant had his in person business...

Latest Blog Posts

Facebook Target Audience Guide & Strategies That Work

Facebook Target Audience Guide & Strategies That Work

For Facebook Ads, targeting is a critical part of delivering a positive return on advertising investment.  With hundreds of millions of users of their platform, showing ads to the most relevant audience is critical to limiting waste and increasing campaign...

Make Your CPG Campaign Be OMG

Make Your CPG Campaign Be OMG

Guest Post By Tom Eaton, SVP TV & Programmatic Solutions, NCSolutions There are a lot of potential distractions for digital marketers right now: inflation, supply chain challenges, upcoming third-party cookie deprecation and more. But the job of the digital...

A Q & A with Experian’s Sarah Ilie

A Q & A with Experian’s Sarah Ilie

DeepSync Labs' Paul Turner recently had a conversation with Experian Marketing Services' Head of Partnerships, Sarah Ilie, to learn more about Experian, their views on the data-driven marketing industry, and what sets their data apart. What does Experian Marketing...

DeepSync Labs and Compact Information Systems

DeepSync Labs and Compact Information Systems

We’re delighted to announce that DeepSync Labs has been acquired by Compact Information Systems, LLC (CIS). From day one, our ambition has been to work with Marketers and Agencies to help them find the right audiences for their digital campaigns. Matt and I have had...

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