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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
3 Benefits of Data for Associations
When it comes to achieving your association’s goals, data is key. You need to set ambitious but reasonable goals, track your progress using metrics, determine whether you met those goals, and consider how you can improve outcomes in the future. However, data...
4 Ways Data Can Improve Your Nonprofit’s Direct Mail Appeals
As marketers in the nonprofit sector focus on the impact of AI and postal rate increases, your organization may wonder if traditional fundraising channels like direct mail are still worth investing in. If you haven’t been seeing results from your direct mail...
4 Data-Driven Marketing Strategies for Small Businesses
Small businesses can use data-driven marketing strategies to make informed decisions that enhance their outreach. Here are four ways to leverage data.
How to Liberate Your Data: 4 Steps to Overcome Data Silos
Are data silos plaguing your organization? Read this guide to unlock four actionable steps you can take to break them down and drive enhanced performance.
What Is Third-Party Data? The Ultimate Guide for Businesses
Want to learn more about third-party data and how it can help you reach your audience? We’ll dive deep into the term so you can upgrade your marketing efforts.
Acquisition Marketing: The Complete Guide to Success
As your business grows, it’s important to continuously strategize for how you can expand your customer base. While you need to continue developing your current client relationships, ignoring new leads and markets (and not turning...
The Essential Guide to Geomarketing: Strategies, Tips & More
As remote work environments and digital engagement enable the average consumer to travel wherever and whenever they want, geomarketing is a trend that’s become increasingly important for businesses of all sizes. In fact, geomarketing is a nearly $11 billion...
Residential Mailing Lists: The Ultimate Guide
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many businesses’ marketing strategies. Direct mail (sent to house lists) has the highest ROI for individual media, 161%, putting it ahead of popular digital...
Reach Students on Social with Targeted Data: Now on Deep Sync One
Reaching and engaging with Gen Z consumers presents a huge opportunity for many brands. This generation comprises roughly 27% of the United States population. And as more members of Gen Z enter the workforce, their spending power increases. Eventually, this young...
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