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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

2024 Emerging Marketing Trends and Predictions

2024 will bring widespread changes for marketers and advertisers. Here are the data and marketing trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...

How Lookalike Audiences Can Fuel Omnichannel Campaigns

Modeling "easy buttons" — in the form of segmentation tools like Google's "Similar Audiences" and LinkedIn's "Matched Audiences" — were designed to take the weight of complex audience-building off of marketers' shoulders. The lookalike targeting functionalities on...

The Solution to Google’s Post-Cookies World: First Party Data

In 2024, digital marketing faces significant changes due to rising privacy concerns and the phasing out of third-party cookies, requiring new data strategies. Paul Turner, GM of Digital at Deep Sync, with experience from top tech firms, discusses adapting to these...

Latest Blog Posts

Residential Mailing Lists: The Ultimate Guide

Residential Mailing Lists: The Ultimate Guide

Even amid the immense popularity of digital platforms, direct mail continues to be an important element of the marketing strategy of many businesses, nonprofits, and other organizations. Direct mail has an average return on investment of 43%, putting it on par with...

Lookalike Audience Lock-In

Lookalike Audience Lock-In

Platform-specific lookalike audiences just don’t cut it. Here’s what to do instead. As we enter a new era of AI, it’s exciting to see the developments in marketing and data analytics. Undoubtedly these will have profound effects on marketing—particularly on predictive...

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