by Kelly Parrett | Jul 9, 2024 | Audience Targeting, Social Media Advertising
We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and...
by Deep Sync | Jun 24, 2024 | Audience Targeting
It’s well known that retaining customers is an extremely cost-effective strategy for businesses. After all, acquiring a new customer can cost five times more than retaining an existing customer. But how do you find and obtain customers who will remain loyal to your...
by Deep Sync | Apr 29, 2024 | Audience Targeting, Business Data, Consumer Data, Data for Nonprofits, Programmatic Advertising, Social Media Advertising
If you have access to a smartphone, TV, or computer, you have undoubtedly encountered digital marketing. Technology has increasingly become intertwined with our daily lives, and each of those devices allows savvy marketers to reach us. Whether it’s email marketing,...
by Deep Sync | Apr 28, 2024 | Audience Targeting, Data for Nonprofits
The world of nonprofit fundraising is more competitive than ever before. Behind each essential cause and community in need are worthy nonprofits raising money on their behalf. This competitive landscape doesn’t mean your organization should throw in the towel—instead,...
by Deep Sync | Apr 27, 2024 | Audience Targeting, Data Enrichment, Data Quality
Data append, data enrichment, data enhancement—modern marketers have heard all of these terms and more when it comes to the process of improving their data assets for more effective outreach. But, what is data enhancement? And, how can it impact your, or your...
by Deep Sync | Apr 26, 2024 | Audience Targeting, Business Data, Consumer Data
Database marketing couples information within a brand’s database with third-party information to serve as the foundation of all marketing efforts. This reliance on data can drastically increase the ROI of your marketing efforts—so it’s understandable why so many...