Imagine you run a furniture company. Your customer, Lauren, recently moved and has been browsing online for new furniture. How can your business ensure these online and offline actions are attributed to the same customer? The answer lies in a comprehensive identity...
Lookalike audiences provide an effective way to target new prospects and expand your customer base. However, many teams lack the bandwidth and data expertise to create these high-performing target audiences. Outside of platform-specific tools, lookalike modeling can...
Healthcare organizations must communicate with their audiences to ensure their services are at the top of patients’ minds when they need medical care. However, as a healthcare professional in an ever-changing communications landscape, you may not know how to reach...
As artificial intelligence (AI) continues to change the marketing industry in new and exciting ways, it’s reshaping how brands identify, understand, and connect with their ideal audiences. In the past, creating lookalike audiences was a multi-step process that relied...
Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
Every marketer knows the importance of reaching the right audience at the right time. Location-based marketing, also called geomarketing, has become a popular marketing tactic for businesses of all sizes. In fact, geomarketing is a nearly $11 billion market, and that...
