by Paul Turner | Sep 12, 2023 | Audience Targeting
Platform-specific lookalike audiences just don’t cut it. Here’s what to do instead. As we enter a new era of AI, it’s exciting to see the developments in marketing and data analytics. Undoubtedly these will have profound effects on marketing—particularly on predictive...
by Kelly Parrett | Aug 3, 2023 | Audience Targeting, Insights
The U.S. Postal Service has recently announced another increase in postal rates. This is the third increase in 12 months—and the most mailing rates have increased during USPS’s 247-year history. For marketers and advertisers who heavily rely on direct mail, these...
by Deep Sync | Aug 2, 2023 | Audience Targeting, Company Updates
In the digital advertising space, data plays a pivotal role in driving successful campaigns. With the right data, advertisers can target their audience with precision and amplify their results. Digital advertising pricing models can be difficult to understand. But...
by Deep Sync | Jul 25, 2023 | Audience Targeting, B2B, Company Updates, Uncategorized
We are thrilled to announce the latest addition to the Deep Sync One data marketplace: Compact B2B! This business dataset opens up a world of possibilities for businesses seeking to connect with their target audience of business buyers. Whether you’re looking to...
by Deep Sync | Jul 20, 2023 | Audience Targeting, Consumer Database Marketing
What Is Consumer Data? Consumer data is the information that companies collect about consumers to better understand their behaviors, interests, and preferences. This data is the secret sauce that many businesses use to spice up their customer experience—whether...
by Deep Sync | Jul 20, 2023 | Audience Targeting, Consumer Database Marketing
A data-driven strategy is the key to standing out from the competition. Having accurate data about your target audience helps you create personalized journeys that will resonate with your audience. You’ll be able to create highly specific content that is relevant to...
