by Deep Sync | Apr 25, 2024 | Audience Targeting, Business Data, Consumer Data
In 1865, banker Sir Henry Furnese analyzed his promotional data to win over customers and outwit his competitors in one of the first documented instances of marketing analytics. While today’s marketing analytics processes have become much more complex than those used...
by Deep Sync | Apr 1, 2024 | Audience Targeting
Imagine one of your nonprofit’s longtime donors heads to the mailbox and sees a letter from your organization. They’re excited to learn more about your current projects and see how their donations are making a difference for your mission. However, when they open the...
by Deep Sync | Mar 15, 2024 | Audience Targeting, Third-party Datasets
When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. But, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can help fuel omnichannel marketing campaigns across online and...
by Kelly Parrett | Mar 15, 2024 | Audience Targeting, First-party Data Solutions
With Google’s deprecation of third-party cookies, it’s more important than ever for companies to rely on their customer data. After all, you have all this data available at your fingertips—right in your own database! Using the data you already own to its full...
by Kelly Parrett | Feb 12, 2024 | Audience Targeting, Direct Mail, First-party Data Solutions, Social Media Advertising
2024 will bring widespread changes for marketers and advertisers. Here are the data and marketing trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
by Kelly Parrett | Jan 24, 2024 | Audience Targeting, Programmatic Advertising, Social Media Advertising
Modeling “easy buttons” — in the form of segmentation tools like Google’s “Similar Audiences” and LinkedIn’s “Matched Audiences” — were designed to take the weight of complex audience-building off of marketers’...