For political agencies, every second counts. As advertising ramps up for the upcoming special elections in 2025 and the 2026 midterms, tight campaign timelines demand rapid execution; waiting days to activate voter lists is far from ideal. Traditional onboarding...
Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
If you have access to a smartphone, TV, or computer, you have undoubtedly encountered digital marketing. Technology has increasingly become intertwined with our daily lives, and each of those devices allows savvy marketers to reach us. Whether it’s email marketing,...
Modeling “easy buttons” — in the form of segmentation tools like Google’s “Similar Audiences” and LinkedIn’s “Matched Audiences” — were designed to take the weight of complex audience-building off of marketers’...
Unlock the power of programmatic advertising: The Trade Desk and Google DV360 are now available destinations in Deep Sync One! We’re committed to providing unparalleled opportunities to Deep Sync One users; that’s why we’re excited to announce two new beta...
