Updated July 8, 2026. Today’s electorate spans five generations, meaning political campaigns are working with one of the most generationally diverse voter pools in history. According to CIRCLE at Tufts University, nearly 50 million members of Gen Z are now...
Data append, data enrichment, data enhancement—modern marketers have heard all of these terms and more when it comes to the process of improving their data assets for more effective outreach. No matter what you call it, updating your database with fresh information is...
Lookalike audiences provide an effective way to target new prospects and expand your customer base. However, many teams lack the bandwidth and data expertise to create these high-performing target audiences on their own. Outside of platform-specific tools, lookalike...
Your business likely knows that data is the key to reaching your target audience and personalizing your marketing efforts to their needs. However, many marketers still don’t have the data they need to effectively personalize their communications, with only: 44% of...
Influenced by a number of unique factors, including economic volatility and social uncertainty, today’s consumers are desperate for genuine, honest brand communication that recognizes the individual. Performant Audiences to Reach Modern Consumers Custom Audience...
