Effective marketing is all about personalization. To target current and potential customers, you must know what they’re looking for so you can explain how your company will serve their needs. Data is the best way to personalize your marketing efforts because it...
Consumer packaged goods (CPG) is an incredibly competitive industry. According to McKinsey’s guide to CPG industry trends, consumers are looking for companies that are “special, different, and authentic,” causing businesses to push the envelope—both in terms of...
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many Even amid the immense popularity of digital platforms, direct mail is an essential component of many businesses’ marketing strategies. With 61% of...
Imagine you run a furniture company. Your customer, Lauren, recently moved and has been browsing online for new furniture. How can your business ensure these online and offline actions are attributed to the same customer? The answer lies in a comprehensive identity...
The automotive industry is more competitive than ever, with countless brands vying for consumer attention. The competitive landscape makes it important for automotive marketers to understand who their buyers are, what they need, and how to reach them effectively....
In a crowded marketing landscape, you must stand out from the competition. It’s no longer enough to have the best product or service on the market; you must also reach the right customers at the right time through the right channels with innovative messaging....
