by Deep Sync | Apr 29, 2024 | Audience Targeting, Business Data, Consumer Data, Data for Nonprofits, Programmatic Advertising, Social Media Advertising
If you have access to a smartphone, TV, or computer, you have undoubtedly encountered digital marketing. Technology has increasingly become intertwined with our daily lives, and each of those devices allows savvy marketers to reach us. Whether it’s email marketing,...
by Deep Sync | Apr 26, 2024 | Audience Targeting, Business Data, Consumer Data
Database marketing couples information within a brand’s database with third-party information to serve as the foundation of all marketing efforts. This reliance on data can drastically increase the ROI of your marketing efforts—so it’s understandable why so many...
by Deep Sync | Apr 25, 2024 | Audience Targeting, Business Data, Consumer Data
In 1865, banker Sir Henry Furnese analyzed his promotional data to win over customers and outwit his competitors in one of the first documented instances of marketing analytics. While today’s marketing analytics processes have become much more complex than those used...
by Deep Sync | Jan 22, 2024 | Consumer Data, Data for Nonprofits
When it comes to achieving your association’s goals, data is key. You need to set ambitious but reasonable goals, track your progress using metrics, determine whether you met those goals, and consider how you can improve outcomes in the future. However, data...
by Deep Sync | Aug 28, 2023 | Audience Targeting, Business Data, Consumer Data, Data Enrichment, Data for Nonprofits
Modern marketers know that data is the key to increasing efficiency and return on investment for outreach campaigns. However, they also know that collecting data organically is a long, taxing process. And, it’s not going to provide information about the prospective...
by Deep Sync | Aug 28, 2023 | Audience Targeting, Business Data, Consumer Data, Data for Nonprofits, Third-party Datasets
Have you been trying—and struggling—to build up your marketing contacts organically? Are you preparing to launch a product into a new market in which you have few connections? Are you looking to target a particular niche audience with your latest offering? If so,...