by Deep Sync | Apr 8, 2024 | Data Quality
Data is arguably the most powerful and valuable resource marketers can leverage. Target audience identification, direct mail strategies, and effective segmentation and personalization all depend on data-driven insights. However, if you’ve ever interacted with data on...
by Deep Sync | Dec 12, 2023 | Data Quality, Insights, Uncategorized
Data is a powerful tool with near-limitless potential. But, to make your data work for you, you must refine your collection and analysis processes before you can generate valuable insights. In fact, data practitioners have asserted that 80% of their...