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What Is First-Party Data and Third-Party Data? Expert Guide

What Is First-Party Data and Third-Party Data? Expert Guide

by Jeanette Rumsey | Jun 30, 2025 | Audience Targeting, Business Data, Consumer Data, First-party Data Solutions, Third-party Datasets

Effective marketing is all about personalization. To target current and potential customers, you must know what they’re looking for so you can explain how your company will serve their needs. Data is the best way to personalize your marketing efforts because it...
Upgrade Your Data-Driven Marketing Strategy for 2025

Upgrade Your Data-Driven Marketing Strategy for 2025

by Jeanette Rumsey | Jun 30, 2025 | Audience Targeting, Best Practices, First-party Data Solutions, Identity

As a marketer, you know that data is critical to your success. However, simply having the right data isn’t enough. With 87% of marketers reporting that data is their company’s most underutilized resource, businesses need to upgrade their data-driven marketing...
Deep Sync Builds Powerful End-to-End First-Party Data Solutions for Marketers

Deep Sync Builds Powerful End-to-End First-Party Data Solutions for Marketers

by Deep Sync | May 14, 2025 | Enterprise Data, First-party Data Solutions

Deep Sync, a leading provider of omnichannel identity & data solutions, develops data onboarding, data hygiene & data enrichment solutions in Databricks. Deep Sync, a leading provider of omnichannel identity and data solutions, develops exclusive data...
What Is An Identity Graph? Your Questions Answered

What Is An Identity Graph? Your Questions Answered

by Deep Sync | Apr 18, 2025 | Audience Targeting, Consumer Data, First-party Data Solutions

Imagine you run a furniture company. Your customer, Lauren, recently moved and has been browsing online for new furniture. How can your business ensure these online and offline actions are attributed to the same customer? The answer lies in a comprehensive identity...
2025 Predictions: Emerging Marketing Trends

2025 Predictions: Emerging Marketing Trends

by Kelly Parrett | Dec 20, 2024 | Audience Targeting, Direct Mail, First-party Data Solutions, Social Media Advertising

2025 will bring widespread changes for marketers and advertisers. Here are the marketing and data trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
Deep Sync Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report

Deep Sync Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report

by Deep Sync | Oct 22, 2024 | Data Enrichment, Enterprise Data, First-party Data Solutions

Deep Sync enables joint customers to build leading solutions on Snowflake’s AI Data Cloud that help marketers enhance, unify, and clean their customer data. Deep Sync, a leading provider of omnichannel identity and data solutions, has been recognized as a Leader in...
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  • What Is Data Enrichment? How To Unlock Marketing Insights
  • What Is Identity Resolution? The Ultimate Marketer’s Guide

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