Data is the key to reaching prospects, turning them into customers, and retaining them long-term. It allows businesses to make well-informed marketing decisions based on facts about their distinct audiences rather than generalized guesses. In particular, first-party...
Data append, data enrichment, data enhancement—modern marketers have heard all of these terms and more when it comes to the process of improving their data assets for more effective outreach. But, what is data enhancement? And, how can it impact your, or your...
Modern marketers know that data is the key to increasing efficiency and return on investment for outreach campaigns. However, they also know that collecting data organically is a long, taxing process. And, it’s not going to provide information about the prospective...
