by Deep Sync | Sep 8, 2023 | Insights
In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...
by Kelly Parrett | Aug 3, 2023 | Audience Targeting, Insights
The U.S. Postal Service has recently announced another increase in postal rates. This is the third increase in 12 months—and the most mailing rates have increased during USPS’s 247-year history. For marketers and advertisers who heavily rely on direct mail, these...
by Deep Sync | Jul 7, 2023 | Insights
What Is TikTok Advertising? In recent years, TikTok has transformed from a social media platform used by Gen Z to create short-form video content into a robust platform for business growth and customer acquisition. With more than 1 billion monthly active users and 3...
by Deep Sync | Jul 7, 2023 | Insights
What Is Target Audience Analysis? At the heart of every successful marketing strategy is a thorough understanding of your target audience. When you know your target audience, you’re able to create relevant, specific, and highly effective campaigns. But before...
by Deep Sync | Jul 7, 2023 | Insights
What Is Audience Targeting? Audience targeting involves segmenting your audience based on specific characteristics, such as demographics, interests, and behaviors. By segmenting your audience, you’ll be able to tailor your marketing efforts toward specific groups of...
by Deep Sync | Jul 6, 2023 | Insights
When using platforms like Facebook, which host billions of active users, making the right data-based decisions and choosing the right audience is essential to growing your revenue. Understanding how to best leverage data to refine your target audience will make your...
