by Deep Sync | Dec 21, 2022 | Insights
As targeting on social media continues to get more complicated – the slow demise of cookies and iOS 14.5 updates being the latest challenge to reaching your audiences – this is resulting in a reduction in campaign effectiveness. To address this decline, social media...
by Deep Sync | Dec 21, 2022 | Insights
DeepSync Labs client KNB Online works with leading Facebook advertisers to help them deliver ROI on campaign spend. KNB Online has successfully used 3rd party data to enhance targeting options and outcomes. OVERVIEW A high ticket consultant had his in person business...
by Deep Sync | Dec 21, 2022 | Insights
As we’ve noted in previous blog posts, with some clients we hear a number of recurring reservations as we continue to discuss the value of 3pd with Advertisers and Agencies. Because 3pd is massively underutilized today there is a natural hesitancy. People are...
by Deep Sync | Dec 21, 2022 | Insights
What Is Third Party Data and How it Relates to the First & Second Party Data While the marketing world is awash in data, there remains some confusion about the definitions of first party, second party and third party data. While the practical questions...
by Deep Sync | Dec 21, 2022 | Insights
For Facebook Ads, targeting is a critical part of delivering a positive return on advertising investment. With hundreds of millions of users of their platform, showing ads to the most relevant audience is critical to limiting waste and increasing campaign...
by Deep Sync | Dec 21, 2022 | Insights
Guest Post By Tom Eaton, SVP TV & Programmatic Solutions, NCSolutions There are a lot of potential distractions for digital marketers right now: inflation, supply chain challenges, upcoming third-party cookie deprecation and more. But the job of the digital...
