The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...
In recent years, TikTok has transformed from a social media platform used by Gen Z to create short-form video content into a robust platform for business growth and customer acquisition. With more than 1 billion monthly active users and 3 billion app installs...
At the heart of every successful marketing strategy is a thorough understanding of your target audience. When you know your target audience, you’re able to create relevant, specific, and highly effective campaigns. But before you can run these targeted campaigns, you...
Consumers expect personalized experiences from the businesses they interact with; that’s what makes audience targeting so important! In this article, we’ll cover the importance of audience targeting and the top tips for ensuring you’re focused on the right...
From the slow demise of cookies to iOS 14.5 updates, targeting on social media has gotten more complicated. And, these complications have led to reduced campaign effectiveness. To address this decline, social media advertisers need to be looking at new ways to...
DeepSync Labs (now Deep Sync One) client KNB Online works with leading Facebook advertisers to help them deliver ROI on campaign spend. KNB Online has successfully used 3rd party data to enhance targeting options and outcomes. OVERVIEW A high ticket consultant had his...
