Managing first-party data—and, by extension, your identity strategy—has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift and consumer expectations rise, brands...
Advertisers have long struggled to use first-party customer data to create highly targeted advertising campaigns. However, due to increased privacy restrictions, the decline of third-party cookies, and fragmented customer journeys across multiple devices, traditional...
Using data looks different these days! In today’s increasingly privacy-focused world, it can be challenging to strike a balance between connecting with your target audience and respecting their choice and privacy. Between rapidly shifting regulations and...
In today’s digital age, data is at the heart of decision-making across every industry. However, data is only useful when it’s accurate, up-to-date, and complete—which is why organizations must work diligently to handle their data with care. Between automation, data...
If you’re like most businesses, you’re probably collecting a ton of data about your customers. Some companies even collect data without knowing when they’ll use it—just in case they need it in the future. But this approach isn’t effective. You need...
