by Kelly Parrett | Jul 9, 2024 | Audience Targeting, Social Media Advertising
We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and...
by Kelly Parrett | May 3, 2024 | Direct Mail
For marketers and advertisers who rely heavily on direct mail to attract new customers, postal rate increases can significantly impact direct mail return on investment (ROI). As the United States Postal Service (USPS®) continues to raise rates, direct mail budgets may...
by Kelly Parrett | Mar 15, 2024 | Audience Targeting, First-party Data Solutions
With Google’s deprecation of third-party cookies, it’s more important than ever for companies to rely on their customer data. After all, you have all this data available at your fingertips—right in your own database! Using the data you already own to its full...
by Kelly Parrett | Feb 12, 2024 | Audience Targeting, Direct Mail, First-party Data Solutions, Social Media Advertising
2024 will bring widespread changes for marketers and advertisers. Here are the data and marketing trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
by Kelly Parrett | Jan 24, 2024 | Audience Targeting, Programmatic Advertising, Social Media Advertising
Modeling “easy buttons” — in the form of segmentation tools like Google’s “Similar Audiences” and LinkedIn’s “Matched Audiences” — were designed to take the weight of complex audience-building off of marketers’...