Brands spend a lot of time and thought on their email marketing; it’s disheartening when those emails don’t reach their intended audience. Whether emails are met with low open rates, poor deliverability, or end up in the dreaded spam folder—it can feel like a waste of...
The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...
A well-executed direct mail marketing campaign is a powerful tool to engage current and prospective customers, even in today’s digital age. In fact, direct mail has the highest return on investment (ROI) for individual media (161%) despite rising postal costs. While...
From targeting the right audience to optimizing response rates, helping your clients navigate the complexities of direct mail can be challenging. As a reseller of direct mail marketing services and products, you’re expected to provide expert guidance on direct...
Advertisers have long struggled to use first-party customer data to create highly targeted advertising campaigns. However, due to increased privacy restrictions, the decline of third-party cookies, and fragmented customer journeys across multiple devices, traditional...
