by Kelly Parrett | Mar 15, 2024 | Audience Targeting, First-party Data Solutions
With Google’s deprecation of third-party cookies, it’s more important than ever for companies to rely on their customer data. After all, you have all this data available at your fingertips—right in your own database! Using the data you already own to its full...
by Kelly Parrett | Feb 12, 2024 | Audience Targeting, Direct Mail, First-party Data Solutions, Social Media Advertising
2024 will bring widespread changes for marketers and advertisers. Here are the data and marketing trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
by Kelly Parrett | Jan 24, 2024 | Audience Targeting, Programmatic Advertising, Social Media Advertising
Modeling “easy buttons” — in the form of segmentation tools like Google’s “Similar Audiences” and LinkedIn’s “Matched Audiences” — were designed to take the weight of complex audience-building off of marketers’...
by Kelly Parrett | Nov 15, 2023 | Audience Targeting, Social Media Advertising, Student and Young Adult Data
Fine-tune your youth marketing with best-in-class student marketing data from ASL Marketing on Deep Sync One! Reaching and engaging with Gen Z consumers presents a huge opportunity for many brands. This generation comprises roughly 27% of the United States population....
by Kelly Parrett | Aug 4, 2023 | Company Updates, Programmatic Advertising
Unlock the power of programmatic advertising: The Trade Desk and Google DV360 are now beta destinations in Deep Sync One! We’re committed to providing unparalleled opportunities to Deep Sync One users; that’s why we’re excited to announce two new beta destinations in...