Brands spend a lot of time and thought on their email marketing; it’s disheartening when those emails don’t reach their intended audience. Whether emails are met with low open rates, poor deliverability, or end up in the dreaded spam folder—it can feel like a waste of...
The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...
Lookalike audiences provide an effective way to target new prospects and expand your customer base. However, many teams lack the bandwidth and data expertise to create these high-performing target audiences. Outside of platform-specific tools, lookalike modeling can...
A well-executed direct mail marketing campaign is a powerful tool to engage current and prospective customers, even in today’s digital age. In fact, direct mail has the highest return on investment (ROI) for individual media (161%) despite rising postal costs. While...
From targeting the right audience to optimizing response rates, helping your clients navigate the complexities of direct mail can be challenging. As a reseller of direct mail marketing services and products, you’re expected to provide expert guidance on direct...
