The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...
In today’s eco-conscious world, sustainability is no longer just a buzzword—it’s a driving force behind consumer decisions. Direct mail remains a powerful marketing tool, but its environmental impact is a concern for brands and consumers alike. A USPS statistic...
A well-executed direct mail marketing campaign is a powerful tool to engage current and prospective customers, even in today’s digital age. In fact, direct mail has the highest return on investment (ROI) for individual media (161%) despite rising postal costs. While...
From targeting the right audience to optimizing response rates, helping your clients navigate the complexities of direct mail can be challenging. As a reseller of direct mail marketing services and products, you’re expected to provide expert guidance on direct...
Digital marketing has dominated the industry for years, but that doesn’t mean direct mail is dead! In 2025, overlooking the power of physical mail will be a costly mistake. Direct mail continues to drive high engagement, strong conversion rates, and lasting brand...
With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.” People are nostalgic for “the old times” in a...
