Updated July 8, 2026. Today’s electorate spans five generations, meaning political campaigns are working with one of the most generationally diverse voter pools in history. According to CIRCLE at Tufts University, nearly 50 million members of Gen Z are now...
Influenced by a number of unique factors, including economic volatility and social uncertainty, today’s consumers are desperate for genuine, honest brand communication that recognizes the individual. Performant Audiences to Reach Modern Consumers Custom Audience...
Digital marketing has dominated businesses’ promotional efforts for years, but that doesn’t mean direct mail is irrelevant! In 2026, overlooking the power of physical mail will be a costly mistake. Direct mail continues to drive high engagement, strong conversion...
The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...
In today’s eco-conscious world, sustainability is no longer just a buzzword—it’s a driving force behind consumer decisions. Direct mail remains a powerful marketing tool, but its environmental impact is a concern for brands and consumers alike. A USPS statistic...
A well-executed direct mail marketing campaign is a powerful tool to engage current and prospective customers, even in today’s digital age. In fact, direct mail has the highest return on investment (ROI) for individual media (161%) despite rising postal costs. While...
