With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.” People are nostalgic for “the old times” in a...
There’s no escaping the fact that modern customers love personalization. For email marketers, personalization has a lot of potential—including the opportunity to build stronger relationships with customers through highly targeted messaging. Not only does this...
As more members of Gen Z become eligible to vote, political campaigns must adapt their strategies to connect with each unique generation of voters. From the Silent Generation to Gen Z—one size does not fit all when it comes to political marketing. Each generation has...
For marketers and advertisers who rely heavily on direct mail to attract new customers, postal rate increases can significantly impact direct mail return on investment (ROI). As the United States Postal Service (USPS®) continues to raise rates, direct mail budgets may...
If you have access to a smartphone, TV, or computer, you have undoubtedly encountered digital marketing. Technology has increasingly become intertwined with our daily lives, and each of those devices allows savvy marketers to reach us. Whether it’s email marketing,...
Database marketing couples information within a brand’s database with third-party information to serve as the foundation of all marketing efforts. This reliance on data can drastically increase the ROI of your marketing efforts—so it’s understandable why so many...
