Develop Your Unique Data-Driven Digital Marketing Strategy
Let those third-party cookies crumble. With Deep Sync’s data marketing services, you can identify and target your ideal audience across all online channels without relying on cookies.
Transform Your Digital Strategy with Third-Party Data Marketing Services
Deep Sync powers agencies and brands with unmatched audience insights, unsurpassed reach, and unrivaled expertise. Combining the industry’s most comprehensive data with easy-to-activate solutions, Deep Sync powers billions of privacy-first data connections for thousands of customers annually.
How Deep Sync Supports Your Data-Driven Marketing Efforts
We connect online and offline identities to enable one-to-one communications with your desired audiences.
Depend On a Trusted Partner with a Multi-Decade History of Data Compilation
- Experience unparalleled access to our privacy-first, proprietary audiences and the nation’s leading third-party datasets.
- Our three-dimensional data solution is a highly accurate offline-to-online identity asset that includes personal information on 97% of U.S. consumers age 18 and older.
- We link billions of online identifiers to known individuals and households, including HEMs, MAIDs, IPs, and more.
- Access hundreds of demographic, firmographic, lifestyle, property, and geographic attributes for precise online targeting.
- Feel confident knowing we observe strict federal and state-level privacy compliance with all Deep Sync data.
Identify Your Desired Audience from Deep Sync’s Array of Datasets
- Access our residential, consumer, business, new mover, new homeowner, student, and young adult datasets.
- Leverage our robust 260+ million record identity graph with coverage of 97% of consumers for a variety of targeting applications, including household targeting for CTV campaigns.
Create Your Own Digital Audiences Online 24/7 with Deep Sync One
- Create precise social and programmatic audiences on demand when you visit one.deepsync.com.
- Instantly access thousands of audience segments from leading providers and marketplaces.
- Search desired audiences by keyword or apply filters to quickly refine your results.
- Receive delivery of your audiences within hours and only pay for the data you use.
Elevate Your Targeting Initiatives with Custom Audiences
- Blend datasets and segments into bespoke audiences that meet your campaign’s specific needs.
- Use these audiences for targeting across online and offline channels.
- Receive detailed targeting recommendations from a Deep Sync data expert.
- Trust our team’s expertise to inform your audience creation and delivery.
Improve Marketing Performance By Leveraging Your Customer Data
- Reduce the risk of data decay with ongoing quality and accuracy measures, which enable better online targeting and reduce wasted media spend.
- Discover new insights about current customers with first-party data enrichment or our automated Customer Insights tool.
- Improve acquisition efforts with lookalike audiences and predictive modeling.
- Leverage our Enhanced Onboarding solution to reach more of your customers online.
Find Deep Sync Data Where It’s Needed, When It’s Needed
- Log in to Deep Sync One to find and activate off-the-shelf audiences or build a custom audience.
- Visit popular data marketplaces, such as LiveRamp and Oracle, to find Deep Sync audiences.
- Access Deep Sync native applications in the Snowflake Marketplace for various audience activation, offline conversion, hygiene, enrichment, and more apps for omnichannel advertising.
- Contact us to discuss our audience targeting capabilities and data marketing services across platforms.
Reach the Same, Exact Audience on All Channels for True Omnichannel Marketing
Social Media Advertising
Connect with highly targeted, hard-to-reach audiences on social media. Deep Sync One enables easy audience building and self-service activation on both Meta and TikTok. Our Enhanced Onboarding allows you to reach more of your current customers on social media by improving your offline-to-online social onboarding results. Or, connect offline conversions to Facebook or TikTok with Snowflake, allowing you to determine how many customers engaged with your ads prior to converting.
Display & Programmatic Advertising
Deep Sync has exclusive partnerships with The Trade Desk and Google DV360, which enable display and programmatic advertising with industry-leading DSPs. Use our self-service platform, Deep Sync One, to activate audiences from our Marketplace and Audience Builder, which features thousands of segments from leading data providers, including Deep Sync.
Connected TV Advertising
Our exclusive partnership with MNTN enables three core solutions for our customers. First, Deep Sync powers customer onboarding on MNTN by leveraging our identity graph to tie email, phone, and address data to customer IP addresses. Second, as the first direct branded dataset in MNTN, our high-quality and timely life-stage data powers high-performing campaigns that convert. Lastly, MNTN is available as a destination on the Deep Sync One platform for easy, self-service Connected TV activation.
Email Marketing
Our targeted data is the foundation for high-performing email campaigns. Select from hundreds of consumer attributes and access the highest-quality, opt-in email lists to create highly targeted email audiences for personalized prospect campaigns that pair well with many marketing channels, including direct mail.
Data-Driven Digital Marketing FAQs
How does Deep Sync target digital audiences without using third-party cookies?
Instead of using third-party cookies—which are constantly in flux—Deep Sync’s digital marketing solutions stem from our comprehensive identity graph representing 97% of U.S. consumers age 18 and older. We rely on deterministic data to link billions of online identifiers—such as hashed emails (HEMs), Mobile Ad IDs (MAIDs), and IP addresses—to real individuals and households. When you partner with Deep Sync, you can reach your target audience across digital channels—both securely and accurately.
What is Enhanced Onboarding, and how does it improve my social media, CTV, or digital ads?
When you upload your customer lists to platforms like Meta and TikTok, the platform needs to match your audience members to their user profiles using their contact information. If customers use different email addresses to receive communications from your business than they do for social media—which occurs quite often—the platform won’t be able to match as many records, leading to a low match rate.
With Enhanced Onboarding, we apply our identity graph and supplemental identifiers to your first-party data, helping fill the gaps in your customer lists and improve match rates by an average of 25%. As a result, you can reach more of your target audience members online via social media ads.
In addition to social media, we can also perform the same process for CTV and digital ads, sending enhanced audiences to Google Ads, Google DV360, The Trade Desk, and Madhive.
Can I use my own customer data, or do I have to use Deep Sync’s audiences?
When working with Deep Sync, you can use both your own customer data and our audiences.
Enhance the effectiveness of your first-party customer data for digital marketing through data enrichment, customer insights, lookalike audiences, predictive modeling, and Enhanced Onboarding.
If you’d like to take advantage of Deep Sync’s audiences, you can build your own on Deep Sync One, accessing thousands of audience segments from leading providers and marketplaces, and activate them across digital marketing channels, including social media, programmatic, and connected TV.
Which digital advertising platforms can I activate Deep Sync data on?
Through our partnership with LiveRamp, you can activate Deep Sync data on more than 700 destinations. Popular destinations include:
- Simpli.fi
- MadHive
- StackAdapt
- AdTheorent
- Samsung Ads
- Teads
- Yahoo!
Is your digital targeting data privacy-compliant?
Yes, we prioritize consumer privacy with all of our data solutions. We observe strict compliance with federal and state-level data privacy requirements. Additionally, we link customer data to online and offline data using anonymized identifiers (Deep Sync IDs) to protect your customers’ privacy.
Why Choose Deep Sync for Data Marketing Services?
Unique Compilations
Leverage Deep Sync’s robust collection of unique datasets and attributes for improved cross-channel targeting and customer data enrichment.
A Focus on Privacy
Trust that our best-in-class, third-party audiences are always clean and meet, if not exceed, all privacy compliance guidelines.
High-Quality Data
Rely on our meticulous data management
practices for the highest quality, most accurate audiences available.
Simplified Activation
Utilize our data marketing services to target the same, exact audience across all relevant channels, including direct mail, email, and online destinations.