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Faster to Market. Faster to Mailbox.

New Movers New Homeowners New Parents New DIYers
into new customers

Expand your customer base and be the first to reach those on the move.

New Movers

New Homeowners


New Construction

New Connects

New Businesses

 Why HomeData?

Here’s How We Make Getting in Front of Your Customers Easier Than Ever

Fast, Reliable, Actionable.

Be the first to reach your target audience with the help of our up-to-date data. Our weekly updates ensure relevance, timeliness, and ease in reaching in-market buyers. 

Reach your Audience Across Channels.

Most marketers target fragmented audiences with fragmented messaging. Deep Sync makes it easy to activate your audience across online and offline channels. That’s the Deep Sync difference.

No Second Guessing.

With our SOC 2 Type II certification and more than three decades of experience, you can count on HomeData to help you reach your next best customer. 

More Data = More Business. 

Our data captures 75% of U.S. moves, so you’ll get counts up to 30% higher than competitive offerings. 

Get Previous Address Data.

Our New Mover dataset includes the previous “moved from” address, so you can easily identify movers who are new to the area.

Simple to Activate

Working with HomeData is Easy

Find Your Perfect Match

Choose from hundreds of pre-packaged HomeData segments in the Deep Sync One marketplace. Some examples of our audiences include:

    • Dwellings with boat docks
    • Homes purchased less than 6 months ago
    • Out-of-state new movers
    • Owners of 3 residential properties
    • Homes valued $1,000,000 and up
    • Single-family residences

Custom Audiences to Fit Your Needs

Looking for specific audiences? We have you covered.

Create your own custom or lookalike audience with the help of our data experts.


Reach & Engage Your New Mover Audience

Direct Mail


Social Media



Connected TV

Data Hygiene, Mover Insights, Identity Resolution & Agency Solutions available

Talk With Our Experts &

Get Started Today!

Find and build your target audience with the help of one of our data experts. Then, leverage Deep Sync’s easy-to-activate solutions to reach your exact audience across channels.

Success Stories

How HomeData Has Helped Clients

11.5% Increase in Size of Project and Recorded 630% ROI

For a franchised home services company that supports home remodeling, using our Pre-Movers and New Movers Audience for digital marketing and direct mail.

55% Increase in Lead Conversion & 38% Increase in Spend per Order

For an online and brick-and-mortar home furnishings retailer, using our Pre-Movers and New Movers Audience for digital marketing.

 88% Increase in New Accounts, Double the Deposit Amounts and 451% ROI

For 14 regional financial institutions offering banking and financial advisory services, using our New Movers Audience for digital marketing and direct mail.

Approximately 30 million Americans move annually — so turning new movers into new customers can be a huge opportunity.


New movers spend, on average, $9,000 per move. And, they spend 4x more on appliances, furnishings, and remodeling than non-movers and 2x more on home improvement projects than longer-term residents.

90% of new movers are willing to try new brands. But, you’ll need timely, accurate data to reach this highly-coveted audience before your competitors do.

Faster to Market.

Faster to Mailbox.