Faster to Market. Faster to Mailbox.
Turn
New Movers New Homeowners New Parents New DIYers
into new customers
Expand your customer base and be the first to reach those on the move.
New Movers
New Homeowners
Pre-Movers
New Construction
New Connects
New Businesses
Why HomeData?
Here’s How We Make Getting in Front of Your Customers Easier Than Ever
Fast, Reliable, Actionable.
Be the first to reach your target audience with the help of our up-to-date data. Our weekly updates ensure relevance, timeliness, and ease in reaching in-market buyers.
Reach your Audience Across Channels.
Most marketers target fragmented audiences with fragmented messaging. Deep Sync makes it easy to activate your audience across online and offline channels. That’s the Deep Sync difference.
No Second Guessing.
With our SOC 2 Type II certification and more than three decades of experience, you can count on HomeData to help you reach your next best customer.
More Data = More Business.
Our data captures 75% of U.S. moves, so you’ll get counts up to 30% higher than competitive offerings.
Get Previous Address Data.
Our New Mover dataset includes the previous “moved from” address, so you can easily identify movers who are new to the area.
Simple to Activate
Working with HomeData is Easy
Find Your Perfect Match
Choose from hundreds of pre-packaged HomeData segments in the Deep Sync One marketplace. Some examples of our audiences include:
-
- Dwellings with boat docks
- Homes purchased less than 6 months ago
- Out-of-state new movers
- Owners of 3 residential properties
- Homes valued $1,000,000 and up
- Single-family residences
Custom Audiences to Fit Your Needs
Looking for specific audiences? We have you covered.
Create your own custom or lookalike audience with the help of our data experts.
GET CONNECTED
Reach & Engage Your New Mover Audience
Direct Mail
Social Media
Display
Programmatic
Connected TV
Data Hygiene, Mover Insights, Identity Resolution & Agency Solutions available
Talk With Our Experts &
Get Started Today!
Find and build your target audience with the help of one of our data experts. Then, leverage Deep Sync’s easy-to-activate solutions to reach your exact audience across channels.
Success Stories
How HomeData Has Helped Clients
11.5% Increase in Size of Project and Recorded 630% ROI
For a franchised home services company that supports home remodeling, using our Pre-Movers and New Movers Audience for digital marketing and direct mail.
55% Increase in Lead Conversion & 38% Increase in Spend per Order
For an online and brick-and-mortar home furnishings retailer, using our Pre-Movers and New Movers Audience for digital marketing.
88% Increase in New Accounts, Double the Deposit Amounts and 451% ROI
For 14 regional financial institutions offering banking and financial advisory services, using our New Movers Audience for digital marketing and direct mail.
Approximately 30 million Americans move annually — so turning new movers into new customers can be a huge opportunity.
New movers spend, on average, $9,000 per move. And, they spend 4x more on appliances, furnishings, and remodeling than non-movers and 2x more on home improvement projects than longer-term residents.
90% of new movers are willing to try new brands. But, you’ll need timely, accurate data to reach this highly-coveted audience before your competitors do.
Faster to Market.
Faster to Mailbox.