by Deep Sync | Jan 15, 2023 | Company Updates
We are excited to announce that we have rebranded to Deep Sync One! Our new name reflects our commitment to serving as the one-stop shop for all your audience creation and data activation needs. With our new name comes a host of exciting updates and improvements,...
by Deep Sync | Dec 21, 2022 | Insights
As targeting on social media continues to get more complicated – the slow demise of cookies and iOS 14.5 updates being the latest challenge to reaching your audiences – this is resulting in a reduction in campaign effectiveness. To address this decline, social media...
by Deep Sync | Dec 21, 2022 | Insights
DeepSync Labs client KNB Online works with leading Facebook advertisers to help them deliver ROI on campaign spend. KNB Online has successfully used 3rd party data to enhance targeting options and outcomes. OVERVIEW A high ticket consultant had his in person business...
by Deep Sync | Dec 21, 2022 | Insights
As we’ve noted in previous blog posts, with some clients we hear a number of recurring reservations as we continue to discuss the value of 3pd with Advertisers and Agencies. Because 3pd is massively underutilized today there is a natural hesitancy. People are...
by Deep Sync | Dec 21, 2022 | Insights
What Is Third Party Data and How it Relates to the First & Second Party Data While the marketing world is awash in data, there remains some confusion about the definitions of first party, second party and third party data. While the practical questions...
