by Deep Sync | Sep 8, 2023 | Insights
In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...
by Deep Sync | Aug 2, 2023 | Audience Targeting, Company Updates
In the digital advertising space, data plays a pivotal role in driving successful campaigns. With the right data, advertisers can target their audience with precision and amplify their results. Digital advertising pricing models can be difficult to understand. But...
by Deep Sync | Jul 25, 2023 | Audience Targeting, B2B, Company Updates, Uncategorized
We are thrilled to announce the latest addition to the Deep Sync One data marketplace: Compact B2B! This business dataset opens up a world of possibilities for businesses seeking to connect with their target audience of business buyers. Whether you’re looking to...
by Deep Sync | Jul 21, 2023 | Company Updates
Deep Sync brings deterministic identity and enhancement capabilities to the Snowflake ecosystem. Deep Sync—a leading provider of omnichannel data solutions including audience targeting, customer insights, and identity resolution—has launched a suite of native...
by Deep Sync | Jul 20, 2023 | Audience Targeting, Consumer Database Marketing
What Is Consumer Data? Consumer data is the information that companies collect about consumers to better understand their behaviors, interests, and preferences. This data is the secret sauce that many businesses use to spice up their customer experience—whether...