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Social Media Lookalike Audiences: Now on Deep Sync One

by Jul 9, 2024Audience Targeting, Social Media Advertising0 comments

We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and identify new prospect audiences with similar qualities.

What are the benefits of lookalike audiences?

Deep Sync’s lookalike audiences boost your ad campaigns by creating audiences that share commonalities with your existing customers. These audiences contain prospects that share characteristics with your existing customers—including interests or demographics—making them more likely to be interested in your product or service.

Our lookalike audiences can be used on individual channels, or you can reach the same, exact audience across Meta and TikTok via the Deep Sync One direct integration.

Break through those walled gardens.

Platform-specific walled gardens can create real challenges for marketers, from limiting learnings to a singular platform to fragmented audience targeting. Plus, using separate platforms’ lookalike modeling capabilities can create lookalike audience lock-in, which occurs when each lookalike audience is confined to the platform where it was created.

When marketers build a lookalike audience outside of any one social media platform, it becomes possible to target that same lookalike audience across multiple channels. For example, TikTok lookalike audiences built on Deep Sync One can be targeted across Meta channels like Facebook and Instagram.

Building your lookalike audiences through Deep Sync One makes it possible to easily build an audience once and deliver it to multiple social media channels, increasing touchpoints and conversions.

How are Deep Sync’s social media lookalike audiences created?

Deep Sync’s approach to lookalike modeling uses AI and machine learning to generate demographically focused consumer profiles where matches can be made between users’ first-party data and Deep Sync’s fully deterministic identity graph. 

These profiles inform new prospect audiences with similar demographic attributes in the closest geographic distance to a marketer’s current customers. This provides a powerful tool to scale advertising efforts while maintaining audience quality. 

This process helps marketers achieve better results by focusing on individuals more likely to engage with their brand, leading to more effective marketing campaigns.

Choose Deep Sync for High-Quality Social Media Lookalike Audiences 

Deep Sync’s modeling capabilities, rooted in offline data, make these lookalike audiences highly accurate. 

Using Deep Sync’s data assets—which span consumers, residents, businesses, students, new movers, new homeowners, and more—these lookalike audiences leverage Deep Sync’s nationwide consumer dataset featuring more than 260 million records. This privacy-safe dataset is 100% compliant with U.S. privacy rules and regulations and includes 199 attributes that can be used for matching, enrichment, and targeting. 

To build a lookalike audience, make a free Deep Sync One account. Navigate to “Lookalike Audiences” and upload a customer file. Users can customize their lookalike audiences to meet their specific needs by adjusting the strength of the match and the audience size. Once the audiences are configured, they can be delivered via direct integrations to Meta and TikTok, and other popular social destinations via Deep Sync’s LiveRamp partnership.


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Deep Sync launches new social media lookalike audience building capabilities