For Facebook Ads, targeting is critical to delivering a positive return on advertising investment. With around 3.07 billion monthly active users, reaching the right audience with ads helps limit waste and increase campaign effectiveness. Understanding how to best...
As artificial intelligence (AI) continues to change the marketing industry in new and exciting ways, it’s reshaping how brands identify, understand, and connect with their ideal audiences. In the past, creating lookalike audiences was a multi-step process that relied...
In today’s fast-paced digital marketing landscape, success requires a seamless blend of creativity and precision. Social media platforms like Facebook and TikTok—with their billions of users—provide an unmatched opportunity for businesses to connect with their...
The end of football season is nearly here! Last year, a record 202.4 million viewers tuned in to the season finale—making it the most-watched telecast in history. That also makes it a prime opportunity for brands to connect with viewers. Running a prime-time...
2025 will bring widespread changes for marketers and advertisers. Here are the marketing and data trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and...
