by Kelly Parrett | Feb 12, 2024 | Audience Targeting, Direct Mail, First-party Data Solutions, Social Media Advertising
2024 will bring widespread changes for marketers and advertisers. Here are the data and marketing trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
by Kelly Parrett | Jan 24, 2024 | Audience Targeting, Programmatic Advertising, Social Media Advertising
Modeling “easy buttons” — in the form of segmentation tools like Google’s “Similar Audiences” and LinkedIn’s “Matched Audiences” — were designed to take the weight of complex audience-building off of marketers’...
by Kelly Parrett | Nov 15, 2023 | Audience Targeting, Social Media Advertising, Student and Young Adult Data
Fine-tune your youth marketing with best-in-class student marketing data from ASL Marketing on Deep Sync One! Reaching and engaging with Gen Z consumers presents a huge opportunity for many brands. This generation comprises roughly 27% of the United States population....
by Kelly Parrett | May 18, 2023 | Audience Targeting, Company Updates, Social Media Advertising
Reaching the right audience on the right social media platform can be difficult, and marketers need innovative ways to connect with their target customers. Odds are: your target audience is on TikTok. In fact, approximately 44% of the digital population in the U.S....