Voter data media activation is where political campaigns lose control, and where 2026 will be decided. Jesse Contario has spent nearly 15 years watching political campaigns plan brilliantly on paper and then lose control the moment data moves into media. In this...
Why more data hasn’t translated into better execution, and where it breaks down before voters are ever reached Political campaigns have never had more data. Voter files are richer, media spans CTV, streaming, and programmatic environments, and targeting has become...
Success Use Case Segment:Political Agency Company:Push Digital Group Challenge:Slow, fragmented onboarding processes and low match rates when activating voter files across platforms Solution:Enhanced Onboarding within Deep Sync One, leveraging deterministic identity...
Collaboration enables political campaigns to activate voter data across programmatic media ahead of the 2026 U.S. midterm elections. Deep Sync today announced an expanded partnership with global programmatic media company MiQ to help political campaigns...
The Role of Identity in Audience Activation Today’s advertising platforms are incredibly powerful. Their optimization algorithms analyze massive datasets to improve targeting, bidding, and campaign performance. But there’s a growing problem! When every agency relies...
