by Paul Turner | Jan 24, 2024 | Audience Targeting
In 2024, digital marketing faces significant changes due to rising privacy concerns and the phasing out of third-party cookies, requiring new data strategies. Paul Turner, GM of Digital at Deep Sync, with experience from top tech firms, discusses adapting to these...
by Deep Sync | Nov 20, 2023 | Audience Targeting
As your business grows, it’s important to continuously strategize for how you can expand your customer base. While you need to continue developing your current client relationships, ignoring new leads and markets (and not turning those leads into customers) can...
by Deep Sync | Nov 20, 2023 | Audience Targeting
As remote work environments and digital engagement enable the average consumer to travel wherever and whenever they want, geomarketing is a trend that’s become increasingly important for businesses of all sizes. In fact, geomarketing is a nearly $11 billion...
by Deep Sync | Nov 17, 2023 | Audience Targeting
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many businesses’ marketing strategies. Direct mail (sent to house lists) has the highest ROI for individual media, 161%, putting it ahead of popular digital...
by Kelly Parrett | Nov 15, 2023 | Audience Targeting, Social Media Advertising, Student and Young Adult Data
Fine-tune your youth marketing with best-in-class student marketing data from ASL Marketing on Deep Sync One! Reaching and engaging with Gen Z consumers presents a huge opportunity for many brands. This generation comprises roughly 27% of the United States population....
by Paul Turner | Oct 13, 2023 | Audience Targeting
As the marketing world evolves, the importance of first-party customer data (also called 1pd or 1p data) has only grown. Marketers have realized the value of building their strategies on first-party data foundations. First-party data is crucial for: Delivering...
