In a crowded marketing landscape, you must stand out from the competition. It’s no longer enough to have the best product or service on the market; you must also reach the right customers at the right time through the right channels with innovative messaging....
Google’s back-and-forth stance on third-party cookies created a lot of uncertainty throughout the industry. Even though cookies are here to stay, they will be severely limited going forward due to the opt-in model and consumers’ growing demand for privacy....
For retailers and small businesses, taking advantage of the holiday season helps end the year on a high note. After all, the lead-up to Christmas represents an average of 25% of total retail sales. ‘Tis the season for gift-giving! 2024 is expected to see a...
It’s no secret that data is the key to reaching your customers and delivering messages that resonate with them. Your customers want you to speak directly to their pain points and show why a certain product or service is right for them. However—for better or for...
Precise, privacy-focused audience targeting is the future of digital advertising. However, poor match rates can make it difficult to accurately reach customers on digital channels. Due to limited or outdated contact information, traditional first-party data onboarding...
Even though third-party cookies are here to stay, many marketers are looking for a long-term solution that is both accurate and privacy-conscious. In light of cookie instability, marketers are now prioritizing high-quality, first-party data to effectively reach their...
