by Paul Turner | Sep 12, 2023 | Audience Targeting
Platform-specific lookalike audiences just don’t cut it. Here’s what to do instead. As we enter a new era of AI, it’s exciting to see the developments in marketing and data analytics. Undoubtedly these will have profound effects on marketing—particularly on predictive...
by Deep Sync | Aug 28, 2023 | Audience Targeting, Business Data, Consumer Data, Data Enrichment, Data for Nonprofits
Modern marketers know that data is the key to increasing efficiency and return on investment for outreach campaigns. However, they also know that collecting data organically is a long, taxing process. And, it’s not going to provide information about the prospective...
by Deep Sync | Aug 28, 2023 | Audience Targeting, Business Data, Consumer Data, Data for Nonprofits, Third-party Datasets
Have you been trying—and struggling—to build up your marketing contacts organically? Are you preparing to launch a product into a new market in which you have few connections? Are you looking to target a particular niche audience with your latest offering? If so,...
by Kelly Parrett | Aug 3, 2023 | Audience Targeting, Insights
The U.S. Postal Service has recently announced another increase in postal rates. This is the third increase in 12 months—and the most mailing rates have increased during USPS’s 247-year history. For marketers and advertisers who heavily rely on direct mail, these...
by Deep Sync | Aug 2, 2023 | Audience Targeting, Company Updates
In the digital advertising space, data plays a pivotal role in driving successful campaigns. With the right data, advertisers can target their audience with precision and amplify their results. Digital advertising pricing models can be difficult to understand. But...
by Deep Sync | Jul 25, 2023 | Audience Targeting, Business Data, Consumer Data
In a crowded landscape, marketing is key to standing out from the competition. It’s no longer enough to simply have the best product or service on the market—you also have to reach the eyes of the right customer and convince them of such. Whether you’re developing...