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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Residential Mailing Lists: The Ultimate Guide
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many businesses’ marketing strategies. Direct mail (sent to house lists) has the highest ROI for individual media, 161%, putting it ahead of popular digital...
Reach Students on Social with Targeted Data: Now on Deep Sync One
Reaching and engaging with Gen Z consumers presents a huge opportunity for many brands. This generation comprises roughly 27% of the United States population. And as more members of Gen Z enter the workforce, their spending power increases. Eventually, this young...
Boost First-Party Match Rates with Enhanced Social Onboarding
As the marketing world evolves, the importance of first-party customer data (also called 1pd or 1p data) has only grown. Marketers have realized the value of building their strategies on first-party data foundations. First-party data is crucial for: Delivering...
Enterprise Data Management: Benefits & Best Practices
As data continues to evolve in scale and complexity, businesses need to adapt. Here’s what you need to know about enterprise data management.
What Is Data Enrichment? How To Unlock Marketing Insights
Data enrichment is the process of supplementing your database with third-party data. Learn more about how data enrichment works and its marketing benefits.
Lookalike Audience Lock-In
Platform-specific lookalike audiences just don’t cut it. Here’s what to do instead. As we enter a new era of AI, it’s exciting to see the developments in marketing and data analytics. Undoubtedly these will have profound effects on marketing—particularly on predictive...
First-Party Data: Leveraging Audience Insights
In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...
Trade Desk & Google DV360: New Beta Destinations in Deep Sync One
Unlock the power of programmatic advertising: The Trade Desk and Google DV360 are now available destinations in Deep Sync One! We’re committed to providing unparalleled opportunities to Deep Sync One users; that’s why we’re excited to announce two new beta...
Navigating Postal Rate Increases with Data
The U.S. Postal Service has recently announced another increase in postal rates. This is the third increase in 12 months—and the most mailing rates have increased during USPS’s 247-year history. For marketers and advertisers who heavily rely on direct mail, these...
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