From voter files to activation in hours: how Push Digital Group scaled match rates.

Overview

Push Digital Group needed a more efficient way to turn voter files into actionable audiences. Traditional onboarding methods created delays and limited match performance, making it harder to execute campaigns with speed and precision.

With Enhanced Onboarding in Deep Sync One, the team was able to onboard and activate large-scale datasets in hours, not days. By leveraging deterministic identity and combining online and offline identifiers, they improved match rates, accelerated time to activation, and gained greater transparency into how their data performed across platforms.

Julia Andrade

Product Marketing Director, Deep Sync

Julia is Director of Product Marketing at Deep Sync, specializing in identity resolution, customer data, audience activation, and go-to-market strategy. She helps brands turn complex data into actionable insights that power better marketing, personalization, and customer engagement.

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