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Every request is routed to a named owner, with a same-day reply for requests received by 3 pm ET. You can also visit our FAQ and Help Center anytime.
Questions we get most.
Quick answers to the most commonly asked questions on all things Deep Sync: audiences, identity, privacy, and day-to-day operations.
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For our identity customers, most engagements start with a free match report on a sample file. We benchmark match rate, attribute coverage, and identity gaps in 48 hours, then walk you through the methodology with a Deep Sync engineer.
For our audience customers, most engagements start with a count request or platform registration, where you can create your own custom audiences or select from our collection of syndicated audiences.
Either way, we aim to make the process simple and easy for you and your team.
You can engage with Deep Sync at any stage: Understand, Connect, Expand, or Activate. Add the other stages as your audience and identity strategy matures. The deterministic graph underneath stays the same, so adding a capability is simple.
Onboarding will vary by customer and solution. Some of our clients begin building audiences right away, while onboarding for our identity clients is a longer, more detailed process to ensure a smooth transaction.
Deep Sync's identity graph is rooted in offline, deterministic data, and we only connect identifiers to individuals and/or households when there is an observed PII link. Our graph utilizes persistent identifiers to ensure stability, leading to more consistent audiences and accurate measurement over time. No guesses, no assumptions.
Yes, we can! Deep Sync's graph is built around 270MM+ US consumers with cross-channel signals, including postal addresses, telephone numbers, hashed emails, IP addresses, mobile advertising IDs, and CTV identifiers. One person, one truth, every channel.
Deep Sync compiles consumer, resident, business, new mover, new homeowner, student, and young adult audiences. We partner with the nation's leading providers to offer additional audiences beyond our own compilations. Send a note with what you are looking for—we will find it!
Privacy-first isn't a feature we added later, it's by design for more than 35 years. Strict privacy compliance is observed at all levels. Opt-outs are accepted and processed from consumers in all states, not only those where required by law. We treat all opt-outs as full “Do Not Sell” requests across all supported advertising types/channels, including targeting, cross-contextual advertising, profiling, and automated decision making. Deep Sync is SOC 2 Type II certified.
Opt-outs are accepted across all 50 states and propagate across all channels in our graph within 24 hours. Consumer privacy requests are handled by Deep Sync's dedicated legal team.
Deep Sync only retains client data when necessary for processing. All data is stored within our US-based infrastructure. Deep Sync never sells or shares client data. Full data-handling processes can be provided upon request.
Most engagements are based on records processed or records shipped and the corresponding activation endpoints. There's no per-seat charge on our audience platform, and free match tests don't count against any volume commitment. For specifics, we recommend a conversation with our team.
Day-to-day support will vary based on the solutions selected. Many of our customers have a named owner on the commercial side and a named engineer on the technical side. Other customers benefit from the expertise and quick service of our Client Success team. Either way, we are always here to support your needs. Our average response time for inbound requests is two hours when received before 3 pm on business days.
Yes. You'll experience 99.99% uptime on the platform, measured monthly. We share live status updates and any open incidents via platform announcements. For our full-service clients, SLAs are in place so that you understand response and delivery times.