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Blog & Articles
32 articles · 8 categoriesAll articles render through one template — article.html?post=<slug> — and are listed on the News index. Grouped by category below.
Identity Resolution · 11
- Stop measuring transactions. Start understanding people.Feb 6, 2026
- Knowing what was bought is no longer enough. Know who is buying.Feb 26, 2026
- Stop counting stops. Start seeing customers.Feb 17, 2026
- Your loyalty program tells part of the story. Household identity tells the rest.Feb 17, 2026
- You already know what was bought. Now know who is buying.Feb 17, 2026
- Data collaboration is the goal. Clean rooms are a tool. Identity makes it work.Jan 6, 2026
- Build people-based marketing on accurate identity.Jan 5, 2026
- Deterministic identity resolution for enterprise brands.May 14, 2025
- Who's driving your identity strategy?Apr 23, 2025
- What is an identity graph? Your questions answered.Apr 18, 2025
- Understanding deterministic identity: the key to effective marketing.Feb 3, 2025
Audience & Activation · 8
- Bring your clients' 2026 campaigns to life.Apr 15, 2026
- When everyone has the same data, identity is the edge.Mar 12, 2026
- Great creative can't save a bad list.Aug 1, 2025
- Lookalike modeling reaches consumers who align with your customer base.Jun 26, 2026
- The best direct mail campaigns start with the best data.Apr 9, 2025
- The right list is where every direct mail campaign is won.Mar 13, 2025
- The more identifiers you bring, the more of your audience you reach.Feb 12, 2025
- Build one audience. Reach it on CTV, social, and everywhere else.Jan 24, 2025
Industry Perspectives · 4