Deep Sync announced a partnership with Data Trust to help political campaigns and agencies connect voter data to the real people and households behind it, improving audience addressability across digital advertising channels.
Kirkland, Wash., August 26, 2026 — Deep Sync announced a partnership with Data Trust to transform voter data into precise, addressable digital audiences for political campaigns and agencies. With the 2026 U.S. midterm election cycle well underway, the partnership brings together Data Trust's voter intelligence and Deep Sync's deterministic identity capabilities to help political advertisers move quickly as campaigns evolve while maintaining the precision needed to reach the right voters.
Political campaigns operate in an environment where timing matters and change happens quickly, voter files are continuously updated, campaign priorities shift, messaging evolves, and audience strategies need to respond accordingly. But moving quickly is only valuable when campaigns can provide an accurate connection to the voters they intend to reach, and the precise locations where they reside.
That becomes harder as voter data moves across datasets, systems, and advertising platforms. The same voter can be represented by different identifiers across environments, while changes in contact information, household composition, and other signals can further fragment or obscure identity. This results in lower match rates and less addressable audiences, creating a gap between the voters identified in the data and the people campaigns can actually reach through media.
Connecting voter intelligence to real people
Through the partnership, Data Trust brings its voter and electoral data expertise, while Deep Sync provides the deterministic identity layer that connects fragmented records to real people and households, tied to direct mail-grade address data. Together, these capabilities help political campaigns and agencies preserve the value of voter intelligence as it moves into digital advertising.
For political advertisers, that creates a more direct path from identifying an important voter audience to making that audience actionable. It improves campaign match rates, increases audience addressability, refreshes audiences as voter information changes, and extends reach across digital channels without sacrificing accuracy for speed.
The same capabilities support campaigns at different stages of execution: Political advertisers building new audiences can establish a stronger identity foundation before activation, while campaigns already in the market can improve or refresh existing audiences as strategies, voter data, and performance evolve.
This partnership gives our clients a more direct line between the voter data they trust and the people they're trying to reach across digital channels, so precision doesn't slow them down when speed matters most.— Ashley Craig, Director of Client Strategy and Strategic Partnerships, Data Trust
Making more voter data actionable
The purpose of this partnership is clear: helping political advertisers get more value from the voter intelligence they already have. Rather than relying on additional data alone to expand an audience, deterministic identity can help resolve more of the existing voter file and make a greater portion of that audience reachable across digital advertising environments.
Deep Sync customers see approximately 25% higher match rates on average across key programmatic platforms, with improvements of up to 120% in live campaigns. For political campaigns operating within fixed election windows, greater addressability can translate into more opportunities to reach intended voters and make more efficient use of existing media investments.
Political campaigns already have sophisticated voter intelligence and media in the market. The opportunity is to make more of that intelligence actionable as campaigns evolve. Our partnership with Data Trust brings accurate voter data and deterministic identity together, helping political advertisers move quickly while maintaining the precision they need to reach the right people.— Lindell Bennett, CCO of Deep Sync
As the 2026 election cycle progresses, Data Trust and Deep Sync are giving political campaigns and agencies a stronger connection between the voter intelligence guiding their strategies and the audiences they can actually reach. Whether improving media already in the market or preparing the next audience for activation, the partnership helps political advertisers respond to change with greater speed, accuracy, and confidence.
At every stage of a political campaign, the goal is simple: turn voter intelligence into real, reachable audiences - and activate them quickly. Because in political advertising, moving fast matters and knowing who you're reaching matters just as much.
About Data Trust
Data Trust is the premier provider of voter, electoral, and consumer data solutions for Republican and right-of-center campaigns, organizations, and corporate clients. For over a decade, we have served as the foundational data infrastructure powering conservative political operations across the United States.
What sets Data Trust apart is the combination of accuracy, built on rigorous data acquisition and validation practices that produce one of the most reliable voter contact datasets in the marketplace; unmatched coverage, through extensive phone, demographic, and consumer linkages that provide broader reach and deeper audience understanding; and actionable insight, turning raw data into a strategic advantage that helps clients optimize every channel and touchpoint for engagement and impact.
Media Contact: Data Trust | info@thedatatrust.com
About Deep Sync
Deep Sync is the AI-driven identity datatech helping brands, agencies, and platforms resolve fragmented customer data into a clear, actionable understanding of real people, households, and audiences. Powered by a fully deterministic identity graph, more than 35 years of offline and online data expertise, and a customer-driven philosophy, we enable accelerated audience activation, identity resolution, data onboarding, measurement, and customer intelligence across today's leading marketing and advertising platforms.
From knowing your customers and connecting fragmented identity signals across devices, to expanding beyond your base to grow addressable audiences and activating them everywhere you need them, Deep Sync gives organizations the accuracy, speed, and interoperability to improve addressability, reduce wasted media, and create more relevant customer experiences, all with privacy by design at the core.
Media Contact: Deep Sync | Julia Andrade, Product Marketing · julia@deepsync.com
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Julia is Director of Product Marketing at Deep Sync, specializing in identity resolution, customer data, audience activation, and go-to-market strategy. She helps brands turn complex data into actionable insights that power better marketing, personalization, and customer engagement.
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