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Is Direct Mail Eco-Friendly? Tips for Sustainable Campaigns

Is Direct Mail Eco-Friendly? Tips for Sustainable Campaigns

by Maddy Gleason | Apr 18, 2025 | Direct Mail, Reseller Partners

In today’s eco-conscious world, sustainability is no longer just a buzzword—it’s a driving force behind consumer decisions. Direct mail remains a powerful marketing tool, but its environmental impact is a concern for brands and consumers alike. A USPS statistic...
Direct Mail Nostalgia & Digital Fatigue

Direct Mail Nostalgia & Digital Fatigue

by Maddy Gleason | Jan 21, 2025 | Direct Mail, Reseller Partners

With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.”  People are nostalgic for “the old times” in a...

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