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CPG Advertising: Data-Driven Strategies for Marketers

CPG Advertising: Data-Driven Strategies for Marketers

by Deep Sync | Apr 29, 2025 | Consumer Data, CTV, Industry: CPG

Consumer packaged goods (CPG) is an incredibly competitive industry. According to McKinsey’s guide to CPG industry trends, consumers are looking for companies that are “special, different, and authentic,” causing businesses to push the envelope—both in terms of...

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