Imagine you run a furniture company. Your customer, Lauren, recently moved and has been browsing online for new furniture. How can your business ensure these online and offline actions are attributed to the same customer? The answer lies in a comprehensive identity...
2025 will bring widespread changes for marketers and advertisers. Here are the marketing and data trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
Deep Sync enables joint customers to build leading solutions on Snowflake’s AI Data Cloud that help marketers enhance, unify, and clean their customer data. Deep Sync, a leading provider of omnichannel identity and data solutions, has been recognized as a Leader in...
Precise, privacy-focused audience targeting is the future of digital advertising. However, poor match rates can make it difficult to accurately reach customers on digital channels. Due to limited or outdated contact information, traditional first-party data onboarding...
Even though third-party cookies are here to stay, many marketers are looking for a long-term solution that is both accurate and privacy-conscious. In light of cookie instability, marketers are now prioritizing high-quality, first-party data to effectively reach their...
Identity chaos—that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases—all with their own trade-offs and a lack of interoperability—resulted...
