Smart companies know that first-party data is a differentiator. But, they also know that first-party data is rarely enough on its own, even for those companies with vast data assets. Incomplete profiles, stale data, and narrow areas of expertise often limit what teams...
Although third-party cookies are here to stay, many marketers are still looking for a long-term solution that is both accurate and privacy-conscious. In light of cookie instability, marketers are now prioritizing high-quality, first-party data to effectively reach...
Effective marketing is all about personalization. To target current and potential customers, you must know what they’re looking for so you can explain how your company will serve their needs. Data is the best way to personalize your marketing efforts because it...
As a marketer, you know that data is critical to your success. However, simply having the right data isn’t enough. With 87% of marketers reporting that data is their company’s most underutilized resource, businesses need to upgrade their data-driven marketing...
Deep Sync, a leading provider of omnichannel identity & data solutions, develops data onboarding, data hygiene & data enrichment solutions in Databricks. Deep Sync, a leading provider of omnichannel identity and data solutions, develops exclusive data...
Imagine you run a furniture company. Your customer, Lauren, recently moved and has been browsing online for new furniture. How can your business ensure these online and offline actions are attributed to the same customer? The answer lies in a comprehensive identity...
