Newsroom
The identity dispatch.
Research, product updates, and field notes on deterministic identity, written by the Deep Sync team actually building it.
Latest News
Featured and latest news
Browse by topic
Everything we've written.
Topics
Reach New Audiences
Lookalike Modeling: How Marketers Can Expand Their Reach
Reach New Audiences
How to choose third-party data providers: top considerations.
Use Audiences Across Channels
Voter data media activation is where political campaigns lose control, and where 2026 will be decided.
Reach New Audiences
A reseller's guide to 2026 in-demand consumer audiences.
Use Audiences Across Channels
The data problem political campaigns still don't see.
Use Audiences Across Channels
Direct mail in 2026: top trends and tips for savvy marketers.
Use Audiences Across Channels
From voter files to activation in hours: how Push Digital Group scaled match rates.
Use Audiences Across Channels
Deep Sync expands partnership with MiQ to power identity-driven political advertising.
Use Audiences Across Channels
When everyone uses the same data, who actually wins?
Use Audiences Across Channels
Partnership: Deep Sync and Predactiv enable privacy-safe data activation.
Resolve Identity
Transaction matching for grocery: identity beyond loyalty.
Resolve Identity
Loyalty and membership create the illusion of customer understanding.
Resolve Identity
QSR and convenience retailers have a visibility problem.
Resolve Identity
From transactions to identity: knowing who is buying and who bought.
Resolve Identity
Do you know who's actually buying? Transactions aren't the problem. Identity is.
Use Audiences Across Channels
Digital advertising for upcoming political campaigns: onboarding tips for agencies.
Resolve Identity
Data collaboration is the goal. Clean rooms are a tool. Identity makes it work.
Resolve Identity
What is identity resolution? The ultimate marketer's guide.
Know Your Customers
Deep Sync builds powerful end-to-end first-party data solutions for marketers.
Know Your Customers
What is data hygiene? + 6 best practices for accurate data.
Use Audiences Across Channels
Unlocking the power of creative and data: how Adobe and Deep Sync revolutionize social media advertising.
Use Audiences Across Channels
How to use direct mail lists to run a successful campaign.
Resolve Identity
Deterministic identity resolution for enterprise brands.
Resolve Identity
Who's driving your identity strategy?
Resolve Identity
What is an identity graph? Your questions answered.
Use Audiences Across Channels
11 steps for successful direct mail marketing.
Use Audiences Across Channels
Direct mail FAQs: a guide for resellers.
Use Audiences Across Channels
Google Customer Match: how to leverage your customer data.
Resolve Identity
Understanding deterministic identity: the key to effective marketing.
Use Audiences Across Channels
What is connected TV? The ABCs of CTV.
Know Your Customers
What is a data append? How to improve marketing engagement.
Reach New Audiences