Expand Your Customer Base with Homeowner Data
Turn
New Movers New Homeowners New Parents New DIYers
into new customers.
Faster to Market. Faster to Mailbox. Expand your customer base and be the first to reach those on the move with New Mover and Homeowner data.
Homeowner Data Services
Reach New Customers with Deep Sync Homeowner Data
Pre-Movers and Pending Movers
Pre-movers likely need various services to prepare them to sell their current homes and move into their new ones. These may include home cleaning and staging services, home improvement and handyman services, moving companies, portable storage and storage units, and real estate services.
New Movers
Depending on the condition of their new homes, new movers may be looking for home improvement and handyman services. They may also need homeowner’s or renter’s insurance, furniture, electronics, small appliances, and new technology to install. Lastly, new movers likely want to explore their new area by exploring local attractions, community events, and restaurants.
New Homeowners
Like new movers, new homeowners are actively searching for businesses and services in their new areas. They may also need home improvements, lawn care, pool services, interior design services, and homeowner’s insurance.
Owners of Multiple Residential Properties
Owners of multiple residential properties may also need home improvements, lawn care, pool, and interior design services across one, some, or all of their homes. They may also be interested in financial and insurance offers, home equity line of credit and refinance offers, and real estate services.
New Voters in District
People who have recently registered to vote or changed the location of their voter registration may appreciate receiving information about upcoming elections in their district, the candidates and issues involved, and how they can participate.
Find Your Perfect Match
Build Your Target Audience with Hundreds of Pre-Packaged HomeData Segments in the Deep Sync One Marketplace
Pre-Movers and Pending Movers
- Pre-Mover with a Home Listed for Sale
- Pending Movers Under Contract
New Movers
- In-State Mover
- Out-of-State Mover
- Recent Mover, 0 – 30 Days
- Recent Mover, 31 – 90 Days
- Recent Mover, 4 – 12 Months
New Homeowners
- Purchased less than 6 months ago
- Purchased 6 – 12 months ago
- Purchased 13 – 24 months ago
Owners of Multiple Residential Properties
- Number of residential properties
New Voters in District
- Democratic Party
- Independent Party
- Republican Party
Dwelling Amenities and Structure Characteristics
- Air Conditioning Types
- Boat Dock, Ramp, or Slip
- Hearing Sources
- Lot Size (in acres)
- Number of Bedrooms/Bathrooms
- Number of Stories
- Structure Age
- Structure Size (in square feet)
- Swimming Pool, and more
Dwelling Style
- Bungalow
- Colonial
- French Provincial
- High Rise
- Historical
- Log Cabin
- Mobile/Manufactured
- Ranch
- Tudor, and more
Home Value
- Dollar amount ranges
Mortgage Types
- Conventional
- FHA
- New Conventional
- Private Party Lenders
- VA Loans
Why Deep Sync?
Here’s How We Make Getting in Front of Your Customers Easier Than Ever
Fast, Reliable, Actionable.
Be the first to reach your target audience with the help of our up-to-date homeowner data. Our weekly updates ensure relevance, timeliness, and ease in reaching in-market buyers.
More Data = More Business.
Our homeowner data captures 75% of U.S. moves, so you’ll get counts up to 30% higher than competitive offerings.
Reach your Audience Across Channels.
Most marketers target fragmented audiences with fragmented messaging. Deep Sync makes it easy to activate your audience across online and offline channels. That’s the Deep Sync difference.
Get Previous Address Data.
Our New Mover dataset includes the previous “moved from” address, so you can easily identify movers who are new to the area and target them accordingly.
No Second Guessing.
With our SOC 2 Type II certification and decades of experience, you can count on us to help you reach your next best customer.
Success Stories
How Deep Sync New Mover Data Has Helped Our Clients
11.5% Increase in Size of Project & Recorded 630% ROI
A franchised home services company that supports home remodeling saw these results from using our Pre-Movers and New Movers Audience for digital marketing and direct mail.
55% Increase in Lead Conversion & 38% Increase in Spend per Order
An online and brick-and-mortar home furnishings retailer found success using our Pre-Movers and New Movers Audience for digital marketing.
88% Increase in New Accounts, Double the Deposit Amounts, & 451% ROI
For 14 regional financial institutions offering banking and financial advisory services, using our New Movers Audience for digital marketing and direct mail helped them see real results.
Approximately 30 million Americans move annually — so turning new movers into new customers can be a huge opportunity.
For long-distance moves, Americans can spend upwards of $11,000. And, they spend 4x more on appliances, furnishings, and remodeling than non-movers and 2x more on home improvement projects than longer-term residents.
90% of new movers are willing to try new brands. But, you’ll need timely, accurate homeowner data to reach this highly coveted audience before your competitors do.
Talk With Our Experts &
Get Started Today!
Find or build your target audience with the help of our homeowner data services and data experts. Then, leverage Deep Sync’s easy-to-activate solutions to reach your exact audience across channels.
Get Connected
Reach and Engage Your Audience Using Homeowner Data
Once you’ve discovered or built your target audience using our homeowner data, it’s time to put that information to use. Our data experts can help you reach the same, exact audience across channels—such as social media, display and programmatic advertising, Connected TV (CTV) advertising, direct mail, and email marketing—for an effective omnichannel approach. We can also help you clean up your existing data via data hygiene services, fill information gaps with data enhancement services, and discover trends in your customer base using customer profiling and analytics services.
