Expand Your Customer Base with Homeowner Data
Turn
New Movers New Homeowners New Parents New DIYers
into new customers.
Faster to market. Faster to mailbox. Expand your customer base and be the first to reach those on the move with new mover and homeowner lists.
Homeowner Data Services
Reach New Customers with Deep Sync Homeowner Data
Pre-Movers and Pending Movers
Pre-movers need various services to prepare them to sell their current homes and move into their new ones. These may include home cleaning and staging, home improvement and handyman services, moving companies, portable storage and storage units, and real estate services.
New Movers
Depending on the condition of their new homes, new movers may need home improvement and handyman services. They may also need homeowner’s or renter’s insurance, furniture, electronics, small appliances, and new technology to install. Lastly, new movers likely want to explore their new area by exploring local attractions, community events, and restaurants.
New Homeowners
Like new movers, new homeowners are actively searching for businesses and services in their new areas. They may also need home improvements, lawn care, pool services, interior design services, and homeowner’s insurance.
Owners of Multiple Residential Properties
Owners of multiple residential properties may also require home improvements, lawn care, pool maintenance, and interior design services across one, some, or all of their homes. They may also be interested in financial and insurance offers, home equity line of credit and refinance offers, and real estate services.
New Voters in District
People who have recently moved into a new district may appreciate receiving information about upcoming elections, including the candidates, issues involved, and how to participate.
Find Your Perfect Match
Build Your Target Audience with Hundreds of Pre-Packaged Segments in the Deep Sync One Marketplace
Pre-Movers and Pending Movers
- Pre-Mover with a Home Listed for Sale
- Pending Movers Under Contract
New Movers
- In-State Mover
- Out-of-State Mover
- Recent Mover, 0 – 30 Days
- Recent Mover, 31 – 90 Days
- Recent Mover, 4 – 12 Months
New Homeowners
- Purchased Less than 6 Months Ago
- Purchased 6 – 12 Months Ago
- Purchased 13 – 24 Months Ago
Owners of Multiple Residential Properties
- Number of Residential Properties
New Voters in District
- Democratic Party
- Independent Party
- Republican Party
Dwelling Amenities and Structure Characteristics
- Air Conditioning Types
- Boat Dock, Ramp, or Slip
- Heating Sources
- Lot Size (in Acres)
- Number of Bedrooms/Bathrooms
- Number of Stories
- Structure Age
- Structure Size (in Square Feet)
- Swimming Pool, and more
Dwelling Style
- Bungalow
- Colonial
- French Provincial
- High Rise
- Historical
- Log Cabin
- Mobile/Manufactured
- Ranch
- Tudor, and more
Home Value
- Home Value Ranges
Mortgage Types
- Conventional
- FHA
- New Conventional
- Private Party Lenders
- VA Loans
Why Deep Sync?
Here’s How We Make Getting in Front of Your Customers Easier Than Ever
Fast, Reliable, Actionable.
Be the first to reach your target audience with the help of our up-to-date new mover and homeowner lists. Our weekly updates ensure relevance, timeliness, and ease in reaching economically active consumers.
More Data = More Business.
Our homeowner data captures an average of 75% of U.S. moves, so you’ll get counts up to 30% higher than competitive offerings.
Reach Your Audience Across Channels.
Most marketers target fragmented audiences with fragmented messaging. Deep Sync makes it easy to activate your audience across online and offline channels. That’s the Deep Sync difference.
Get Previous Address Data.
Our New Mover dataset includes the previous “moved from” address, so you can easily identify movers who are new to the area and target them accordingly.
No Second-Guessing.
With decades of data compilation experience, you can count on Deep Sync to help you reach your next best customer.
Success Stories
How Deep Sync New Mover Data Has Helped Our Clients
11.5% Increase in Size of Project & Recorded 630% ROI
A franchised home services company that supports home remodeling saw these results from using our pre-mover and new mover audiences for digital marketing and direct mail.
55% Increase in Lead Conversion & 38% Increase in Spend per Order
An online and brick-and-mortar home furnishings retailer found success using our pre-mover and new mover audiences for digital marketing.
88% Increase in New Accounts, Double the Deposit Amounts, & 451% ROI
For 14 regional financial institutions offering banking and financial advisory services, using our new mover audience for digital marketing and direct mail helped them see real results.
Approximately 30 million Americans move annually — so turning new movers into new customers can be a huge opportunity.
For long-distance moves, Americans can spend upwards of $11,000. On average, new homeowners spend about $86,698 on home-related costs in their first year of homeownership, but across the board, movers are spending more in general. For instance, 61% of movers report buying a new type of cleaning product, and movers are 3x more likely to buy or lease a car.
90% of new movers are willing to try new brands. But, you’ll need timely, accurate homeowner lists to reach this highly coveted audience before your competitors do.
Talk With Our Experts &
Get Started Today!
Find or build your target audience with the help of our homeowner data experts. Then, leverage Deep Sync’s easy-to-activate solutions to reach your exact audience across channels.
Get Connected
Reach and Engage Your Audience Using Homeowner Data
Once you’ve discovered or built your target audience using our new mover and homeowner data, it’s time to put that information to use. Our data experts can help you reach the same, exact audience across channels—such as social media, programmatic advertising, Connected TV (CTV) advertising, direct mail, and email marketing—for an effective omnichannel approach. We can also help you clean up your existing data via data hygiene services, fill information gaps with data enhancement services, identify trends in your customer base using customer profiling and analytics services, and centralize customer information with identity resolution services.
Faster to Market.
Faster to Mailbox.
Homeowner Data FAQs
What's the difference between a "Pre-Mover" and a "New Mover?"
Pre-movers are individuals or households who have placed a home on the market and will be moving soon, whereas new movers are individuals or households who have recently moved into a new home.
Where does your homeowner data come from?
Our primary homeowner data collection sources include:
- Deed Recordings
- Telephone Connections
- Utility Connections
- Proprietary Address Changes from Credit Cards and
Magazine Subscriptions
Can I use homeowner data for digital outreach or just direct mail?
You can use homeowner data for both online and offline outreach. Our data experts will help you build and activate your target audience across channels, such as social media, programmatic advertising, Connected TV (CTV) advertising, direct mail, and email marketing.
How often do you update your homeowner data?
Our homeowner data updates monthly. With each update, we apply a complete suite of data hygiene processes to promote the highest quality and deliverability across all channels.