eBook
Using Data Looks Different These Days
Optimizing your data strategy in today’s privacy-focused landscape
What’s Inside?
In today’s increasingly privacy-focused world, it can be challenging to strike a balance between connecting with your target audience and respecting their choice and privacy. Between rapidly shifting regulations and increased consumer privacy expectations, marketing and advertising are in the midst of a major transformation. This shift makes reaching your audience more difficult every day.
At the same time, having accurate customer data is vital to succeeding in a competitive market. Marketers and advertisers have had to adapt to third-party cookie instability, the increased importance of first-party data, consumer concerns about transparency, and more.
Download your copy to learn:
- How to leverage your first-party data to understand and engage your customers
- How to maximize your impact with data enrichment and analytics
- The importance of a fully deterministic Identity Resolution service to enable a unified customer view
Why Deep Sync?
Unique Relationship with USPS®
As one of only two companies with direct access to postal data on a national scale, the resulting weekly updates provide extensive postal data coverage—96% of all residential addresses in the United States. In fact, Deep Sync’s data powers roughly 5% of all U.S. mail sent annually.
Data Solutions When and Where They're Needed
Deep Sync enables convenient access to our comprehensive suite of data and identity solutions in the cloud where you store your data, via our self-service tools, or through a member of the Deep Sync team.
Committed to Privacy
We meet, if not exceed, all applicable consumer privacy requirements; opt-outs are accepted from every state and are universally applied as “Do Not Sell” requests.