Generic lists waste budget
Blanket mailings to the wrong households burn spend and drag down response before a single piece is opened.
Convert your next customer with direct mail.
Reach real people, households, and businesses with the nation's leading direct marketing lists, built on deterministic data and ready to activate for direct mail and more.
164MM
Mailable residential addresses
Deliverable residential addresses across the United States.
270MM
US consumers
Consumer identities resolved in our deterministic identity graph.
5,500+
Targeting attributes
Individual- and household-level attributes for precise selects.
16MM
US businesses
Business records for B2B direct mail and multichannel outreach.
The challenge
Reaching the right people is harder than it should be.
Direct mail converts, but only when it lands with the right households. The challenge is that many teams have a data problem: the list behind the campaign.
Incomplete, stale data
Missing contacts, duplicate records, and outdated addresses mean too many pieces never reach a real person.
Too many vendors to juggle
Stitching coverage together across multiple providers with net-name arrangements is a slow, cumbersome process.
About the data
Five ways to build your direct mail audience.
No matter your target audience, we have deterministic data to match. Coverage on 97% of US consumers. More than 5,500 attributes. Data compilations that reflect your ideal customers, not guesses.
Multi-source technology
Instantly increase the size of your consumer audience by 20%–50%, if not more.
A single list can't reach everyone, and managing multiple vendors to close the gap is slow and expensive. Deep Sync runs one waterfall across three leading data sources to surface the records other providers miss. One partner, less hassle.
Reachable audience
1,074,597
Data sourcesToggle to compare reach
+63.85%incremental lift
An agency serving the senior insurance market was overwhelmed managing new data partners after a response-rate slip. Our multi-source process added 418,780 records on top of their original 655,817 — without the need for multiple partners.
300K+qualified consumers
A national athletic brand's factory outlet paired our multi-source process with multi-radius geotargeting to drive Black Friday sales. Deep Sync exceeded their volume goal with prospects single-source lists had never surfaced.