Fine-Tune Student Marketing with Best-in-Class Youth Data
Reach & Engage Student Athletes College-Bound Seniors Prom-Goers SAT Preppers Back-to-School Shoppers
Get in front of your target audience with Deep Sync’s self-reported student and youth marketing data.
Student Marketing Data Services
Reach New Customers with Deep Sync Student Marketing Data
High School Students
Gain access to an exclusive student audience, including college-bound seniors, that has significant influence over their household’s purchases. Select high school audiences by class year, college interests, date of birth, household income, and more.
Parents of High Schoolers
Communicate directly with household decision-makers. Select parents and guardians by student age and school year, as well as income, for offers including automotive accessories, computers, insurance, school supplies, study aids, and tutoring services.
College Students
Connect with students attending colleges and universities nationwide. These dynamic young consumers, worth an estimated annual spend of $600 billion, are ideal prospects for internships, loan consideration, recruitment offers, travel, and more.
College Alumni
Maximize graduate study, internship, and recruitment-related campaign outcomes by connecting with college graduates. Create the ideal alumni audience by selecting graduation year, major/field of study, and school of attendance.
Young Adults
Benefit from a diverse audience of emerging consumers, primarily ages 18 – 34, including both college and non-college graduates, as well as young professionals. Available selections include college graduation date, college major, date of birth, ethnicity, gender, and household income.
Why Deep Sync?
Here’s How We Make Getting in Front of Young Adults & Their Parents Easier Than Ever
Fast, Reliable, Actionable.
Be the first to reach your target audience with the best student and youth marketing data on the market. Our monthly updates and distinct, self-reported data sources make us the leading source of this information.
Reach Your Audience Across Channels.
Most marketers target fragmented audiences with fragmented messaging. Deep Sync makes it easy to activate your audience across online and offline channels. That’s the Deep Sync difference.
No Second-Guessing.
With decades of compilation experience, you can count on Deep Sync to help you reach your next best customer.
More Data = More Business.
Our proprietary sourcing enables extensive coverage, including more than a quarter of high school students and 50% of college students nationwide. So, you’ll get millions of records that your competitors don’t have access to.
Simple to Activate
Working with Deep Sync is Easy
Find Your Perfect Match
Choose from hundreds of pre-packaged student and youth data segments in the Deep Sync One marketplace. Some examples of our audiences include:
- Millennials and Gen Z
- First-Time Drivers
- College Students by Year
- Prom Shoppers
- Military Intent
- Graduation Gift Buyers
A Success Story
How Our Student and Youth Marketing Data Has Helped Clients
14 Million Postal Addresses & 8.4 Million Records for Digital and Social Use Put in Action
A national retailer seeking to increase exposure among back-to-school shoppers partnered with Deep Sync to target college students by year and the parents of those students. The client reported increased traffic and online orders. Additionally, they renewed their cross-platform initiative using both college student and parent data.
With access to data for more than 16 million students and 83 million young adults, Deep Sync drives real results—both online and offline.
Talk With Our Experts &
Get Started Today!
Find and build your target audience with the help of our data experts. Then, leverage Deep Sync’s easy-to-activate solutions to reach your exact audience across channels.
REACH NEW AUDIENCES
Build Your Student or Youth Audience Once and Activate it Everywhere
Direct Mail
Our audiences resolve to known information and carry a number of identifiers—including complete postal addresses—for your direct mail initiatives.
All third-party email offers are preceded by a welcome message enabling users to opt out, which ensures optimized, responsive student marketing data for your email marketing initiatives.
Digital & Social
Distribute our student and youth audiences to your choice of more than 700 digital and social destinations.
Gen Z comprises roughly 20% of the United States population, so effectively reaching this demographic presents a huge opportunity.
As more members of Gen Z enter the workforce, their spending power increases. In fact, this young demographic has about $950 billion at its disposal. And as digital natives, it’s increasingly important to reach this audience online.
Fine-tune your student marketing with best-in-class, privacy-first youth data.
Student Marketing Data FAQs
Is your student marketing data compliant with privacy laws like FERPA and COPPA?
Deep Sync’s data attributes are 100% compliant with U.S. privacy rules and regulations. We compile the majority of our exclusive information from the point of origin.
Please note that all targeting of under-age-18 individuals is focused on the parent/guardian at the household level.
Where does your student marketing data come from?
Our primary student marketing data collection sources include:
- College directories
- Educational websites, including those focused on colleges, grants, loans, and scholarships
- Proprietary surveys distributed in high schools nationwide
- Public records
- School-related purchases
- Student-initiated requests for school catalogs, student loan information, and scholarship applications
What percentage of high school and college students does your student marketing data cover?
Deep Sync’s exclusive compilation methodologies provide coverage on more than 25% of high school students and close to 50% of college students nationwide.
How often do you update your student marketing data?
Our student marketing data updates monthly. With each update, we apply a complete suite of data hygiene processes to promote the highest quality and deliverability across all channels.
How can my business use student marketing data?
You can use student marketing data to:
- Curate highly influential student- and youth-focused audiences.
- Engage in online and offline targeting initiatives.
- Increase the effectiveness of relevant offers with self-reported data.
- Build loyalty among brand-conscious consumers.