3ExpandAudience

Grow beyond your base.

Your current customers are a starting point, not a ceiling. Deep Sync's deterministic graph powers third-party audience creation, lookalikes, and predictive models that identify and target your next best customer.

What's included

Three capabilities. One addressable audience.

Target your ideal audience with third-party data, build lookalikes based on your best customers, or run predictive models against the graph. All three capabilities sit on the same deterministic foundation.

Third-Party Audiences

Custom and syndicated audiences sourced from the Deep Sync graph based on key demographic, lifestyle, intent, and in-market signals. Ready to push into any channel.

  • B2B, B2C, and specialty audiences
  • Cross-channel audiences
  • Weekly new mover hotlines
  • 1,800+ syndicated audiences
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Lookalike Audiences

Find more of the consumers that already work for you. Lookalikes built from deterministic seeds—not probabilistic shadows—deliver sharper precision.

  • Deterministic seed matching
  • Hundreds of consumer attributes
  • Custom expansion capabilities
  • Channel-aware delivery

Predictive Models

Score the universe against the outcome you care about using the full Deep Sync graph as your feature library. Refined, actionable audiences for more predictable outcomes.

  • Propensity-to-buy modeling
  • Lifetime value scoring
  • Churn and lapse prediction
  • Custom outcome models
How it works

From your best customers to more like them.

Start with a new audience or use the intelligence within your customer base. Deep Sync has the tools to find the customers you want more of.

  1. 01

    Define your goal

    Reach new prospects by expanding your addressable audience, find consumers that resemble your best buyers, or predict future outcomes and intent.

  2. 02

    Choose your approach

    Create a custom audience, select a packaged syndicated audience, build a lookalike audience, or create a predictive model. The same deterministic data powers all approaches.

  3. 03

    Build your audience

    Visit our self-service platform or work with our team of experts to ensure the perfect fit.

  4. 04

    Push to every channel

    Activate audiences exactly where you need them, online or offline: CTV, programmatic, social, direct mail, and more.

Outcomes

Growth without guesswork.

When the seed is deterministic and the graph is verified, expansion stops being a gamble, it becomes a measurable lever.

Sharper lookalikes
Better audience quality
Avg. precision lift on lookalike audiences vs. probabilistic baselines.
Higher addressability
Less wasted spend
Avg. reduction in unaddressable impressions for clients on Deep Sync audiences.
More return
Higher campaign ROAS
Median return-on-ad-spend lift across acquisition campaigns powered by the graph.
The full journey

One graph. Four stages. Every channel.

This is one stage of a connected workflow. Each runs on the same deterministic identity graph, so you can start anywhere and add the rest as you grow.