Expand Your Audience with Email Lists and Marketing Services
Meet potential customers where they are with Deep Sync’s email lists and email marketing services.
Engage Current and Potential Customers with Data-Driven Email Campaigns
Does email marketing still make sense for your strategy amid advancing technologies, increased privacy regulations, and evolving consumer preferences? Considering 60% of consumers prefer brands to contact them via email, and 59% of consumers say marketing emails influence their purchasing decisions, we think so.
Email is a direct, personalized form of communication that, when used strategically, can cut through the clutter to deliver hyper-targeted messages that drive conversion, build brand loyalty, and nurture the development of meaningful customer relationships.
Deep Sync’s Email Lists
Deep Sync’s email addresses are licensed for a specific number of uses. We do not offer an ownership model, and generally speaking, do not recommend this practice. Using Deep Sync for email deployment ensures that your campaign is compliant and that you address consumer privacy issues accordingly. Additionally, Deep Sync-maintained email addresses are updated and validated on a regular basis.
The majority of email service providers do not release their email addresses; however, Deep Sync does have options for consumer and business email addresses that we can release if you have a means to complete the deployment. Your Account Representative will provide additional details upon request.
Focus your email campaign on the right audience with highly targetable consumer email lists. The consumer email addresses available through Deep Sync, along with those sourced through our partner providers, are compiled through a variety of well-known online websites, where the consumer has opted in and given permission for their email address to receive third-party marketing communications.
Choose from multiple demographic, lifestyle, psychographic, and transactional selects that are most relevant to your target market. Frequently requested attributes include:
- Age
- Marital Status
- Presence of Children
- Education
- Occupation
- Hobbies or Interests
- Household Income
- Household Composition
- Net Worth and IPA
- Modeled Credit
- Mortgage Attributes
- Pet Ownership
- Property Attributes
Purchase consumer data for email online or from our client support team. Call 800-732-3440 to get started!
Identify businesses that are a good fit for your products or services and reach them via email. Deep Sync and its partner providers compile business email addresses from a variety of sources, including corporate websites, professional directories, industry journals, self-reported sources, telephone directories, and more.
Frequently requested attributes for email lists include:
- Job Titles/Functions
- Location Type
- NAICS/SIC Codes
- Nonprofits
- Number of Employees
- Office Expenses
- Sales Volume
- Years in Business
Purchase business data for email online or from our client support team. Call 800-732-3440 to get started!
Advance your targeting efforts beyond traditional B2C and B2B list options to identify a variety of highly-focused prospect segments. Specialty email lists identify consumers and businesses based on specific niche attributes.
Commonly used compilation sources include directory assistance data, industry publications, professional directories, and state occupation licenses.
Deep Sync has specialty targeted data offerings for:
- Pre-Movers, New Movers, and New Homeowners
- Professional Contacts
- Doctors or Nurses by Practice Type
- Voters by Party
- Teachers by Grade or Subject
- College Students
Purchase specialty data for email today by calling our client support team at 800-732-3440.
*Note that email addresses associated with specialty lists are not released directly to clients. Deep Sync’s partner providers typically offer managed campaign services where they deploy the email campaign on behalf of our clients.
Identify prospects by activities and affinities with aptly named response lists. Response lists, also referred to as managed lists, enable you to pinpoint consumer and business segments based on their habits, interests, and purchasing behaviors.
The cornerstone of response data is recency, frequency, and monetary value (RFM) spending characteristics that can be an excellent predictor of future needs.
Types of response data may include:
- Donors by Dollar Amount
- Donors by Source of Donation
- Catalog Purchasers
- Catalog Recipients by Title
- Magazine Subscribers by Title
- “As Seen on TV” Product Buyers
- Online Product Purchases
- Opportunity Seekers
- Consumers with Online Gift Registries
- Opt-In Email Files
- Ailment-Related Buyers
Purchase response data for email today by calling our client support team at 800-732-3440.
*Note that email addresses associated with response lists are not released directly to clients. Deep Sync’s partner providers typically offer managed campaign services where they deploy the email campaign on behalf of our clients.
Stay Compliant with Deep Sync
The CAN-SPAM Act is a U.S. law that establishes rules for commercial email and sets requirements for commercial messages. It gives recipients the right to opt out of businesses emailing them. Non-compliance can result in substantial penalties, including fines of up to $53,088 per violation.
Deep Sync and our partner providers are committed to compliant email marketing initiatives. Collectively, we meet or exceed stated CAN-SPAM requirements and leverage design and deployment best practices.
Additional Email Marketing Services
Beyond email lists, Deep Sync offers a variety of email marketing services to help our clients overcome email marketing challenges and better reach current and potential customers through this channel.
With the ability to select from hundreds of consumer attributes and access the highest-quality, opt-in email lists, you can leverage our targeted data as the foundation for high-performing email campaigns. Couple that with our sharp creative team, and you have the components for superior acquisition email marketing. Deep Sync utilizes a rigorous email data vetting and approval process, maintains 100% CAN-SPAM compliance, and follows all Association of National Advertisers (ANA) guidelines.
Deep Sync’s acquisition email campaigns begin with the creation of a targeted prospect list, just like postal data. We apply your geographic, demographic, behavioral, and/or firmographic selects to an email marketing database that matches opt-in email addresses to your criteria. Once the acquisition email audience is identified, Deep Sync deploys your email marketing message at the determined cadence. At the end of the campaign, you will receive a performance report that highlights key metrics.
Email Match and Deploy is ideal for direct mail providers offering cost-effective, value-added solutions for their clients’ direct mail programs, as well as brands seeking a simplified, compliant email marketing solution to complement their direct mail efforts.
Match and Deploy utilizes targeted direct mail prospects, including those from first-party and third-party sources, to identify opt-in, permission-based email addresses. When a match is made, we’ll deploy your email creative. Deep Sync handles the campaign setup and deployment details—it’s an entirely hands-off process for you!
With Match and Deploy, you enable audience engagement and responses through the channel your current and prospective customers prefer most.
Deep Sync’s Match and Deploy partners manage 100% opt-in, permission-based email databases. The Match and Deploy process ensures you only deliver emails to consumers who provided consent for their email addresses to be used in third-party marketing initiatives.
Deep Sync's multi-source process helps you significantly increase your email append match rates. Working with our proprietary email dataset and those of industry-leading email partners, Deep Sync appends 100% opt-in email addresses to your consumer postal file.
Three match levels are available:
- Individual-Level Matches: We return email addresses where an individual-level match can be made (first name, last name, and postal address). This is the most precise match level and is recommended when reaching an exact individual is preferred.
- Household-Level Matches: We return email addresses where a household-level match can be made (last name and postal address). With this match level, an email address for another member of your customer’s household, such as their spouse, could be appended.
- Household Premier: Deep Sync attempts to match at the individual level first, and where a match cannot be made, we then attempt to match at the household level.
Deep Sync, along with our partner providers, takes all possible steps to ensure the email addresses we append are accurate and deliverable. This includes an email validation service as part of our multi-pass email append.
Email validation services are also available for your email marketing lists. Our service helps to verify the accuracy of email addresses before deployment, which helps to prevent hard bounces and avoid spam traps. These precautionary measures aid in protecting your sending reputation while reducing the costs associated with deploying low-quality or faulty email addresses.
Deep Sync Email Marketing Case Studies
Online Retailer Sees Increased Sales Revenue
A nationally recognized household brand with roots firmly planted in direct mail marketing launched an online exclusive odor-neutralizing candle. Deep Sync proposed and executed a promotional strategy that included a 12-week acquisition email marketing program with creative design services to complement the company’s existing direct mail program.
Over the duration of the campaign, the company experienced increased sales revenue (an average of 15% higher) on days an email was deployed. Additionally, their page views and time on site increased by more than 50% from when only direct mail programs were in place.
Online University Drives Degree Enrollments
An online, career-focused university sought to integrate email into its current mix of digital marketing initiatives. Deep Sync implemented a customized match-back process to determine which enrollments from the university’s various channels (online forms, phone inquiries, and admissions applications) were directly from or influenced by the email deployment.
As a result, Deep Sync provided a detailed campaign attribution report; the report included 2,200 inquiries, applicants, and enrollees between January 15 and March 8. Of the 2,200 records provided, 129 individuals (which represents a 6% conversion rate) were identified as being directly associated with the email marketing campaign deployed via Deep Sync.
Community Bank Grows Number of Banking Relationships
A community bank with multiple branches wanted to increase its number of banking relationships and new checking account holders quickly and efficiently. Deep Sync provided audience targeting insights as well as a strategy and direction for campaign elements and cadence.
We deployed a comprehensive five-week campaign to individuals living within a 2-mile radius of each branch location. The campaign included acquisition email, IP targeting, retargeting, and direct mail. As a result, the bank formed 231 new banking relationships in just five weeks.
Combining Direct Mail and Email Marketing
Email marketing is a powerful, complementary channel to direct mail. By integrating email with your direct mail campaigns, you can extend your reach, enhance campaign performance, and deliver measurable value, even when your budget is tight.
Direct mail commands attention with its tangible nature and high level of engagement. Email offers unparalleled speed and the ability to drive immediate action. When strategically combined, these two channels create a robust, multi-touch strategy that amplifies the impact of your direct marketing efforts.
Email Marketing Best Practices
Email marketing can provide a cost-effective, quick-to-deploy solution that yields an immediate impact for your business. Here are five recommendations you can easily implement to deliver value, increase engagement, and drive
conversion.
Implement segmentation.
Brands that create and deploy a singular message across their entire audience risk leaving a negative impression among recipients who don’t consider the information relevant.
With segmentation, you can create customized, valuable content that resonates with various audience groups based on key behaviors, demographics, location, and preferences.
Personalize your messages with dynamic content.
Personalization in email marketing is much more than using a recipient’s name or location. With dynamic content, the content a recipient sees changes based on who they are.
For example, highlighted product offerings can be variable so that they are relevant to the recipient based on their past purchases or preferences.
Create opportunities for interaction.
Countdown timers, games, quizzes, polls, and videos are examples of interactive elements that encourage your recipients to engage with your brand message.
In addition to gathering valuable insights about recipient preferences and behaviors, these elements add a fun and interesting touch to your email that can lead to higher open and click-through rates.
Make transactional emails more appealing.
The vast majority of transactional emails are opened by recipients, and this provides your brand with the ideal opportunity to add value to those communications. Whether you recommend complementary products, include links to download user guides, or provide a discount for their next purchase, take advantage of another avenue to spread awareness of your offerings.
Pair email with other channels.
Combining email with other online and offline channels is a comprehensive strategy that increases your overall reach. By engaging with consumers through multiple touch points, you create additional opportunities to interact with your intended audience. This provides audience members with the ability to consume content and respond using the channels they prefer.
Why Deep Sync?
An Industry Leader
In addition to being a trusted provider of data to agencies and brands alike, Deep Sync licenses our own data assets to many of the nation’s leading data providers to enhance their own compilations. In fact, Deep Sync’s data powers roughly 5% of all U.S. mail sent annually.
Unique Data Solutions
Deep Sync’s highly tenured team leverages its deep industry knowledge and our comprehensive suite of data solutions to solve your specific direct marketing challenges.
Multi-Source Technology
SourcePLUS enables the identification of unique consumer records across distinct datasets, resulting in the identification of unique prospect records.
Committed to Privacy
We meet, if not exceed, all applicable consumer privacy requirements; opt-outs are accepted from every state and are universally applied as “Do Not Sell” requests.