by Deep Sync | Nov 20, 2023 | Audience Targeting
As remote work environments and digital engagement enable the average consumer to travel wherever and whenever they want, geomarketing is a trend that’s become increasingly important for businesses of all sizes. In fact, geomarketing is a nearly $11 billion...
by Deep Sync | Nov 17, 2023 | Audience Targeting
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many businesses’ marketing strategies. Direct mail (sent to house lists) has the highest ROI for individual media, 161%, putting it ahead of popular digital...
by Deep Sync | Oct 5, 2023 | Enterprise Data
A 2020 study found that businesses only leverage about 32% of their available data, leaving roughly 68% unused. With so much data left on the table, there is a massive opportunity for companies to leverage more of their first-party data (also called 1pd or 1p...
by Deep Sync | Oct 4, 2023 | Data Enrichment
Data is the key to reaching prospects, turning them into customers, and retaining them long-term. It allows businesses to make well-informed marketing decisions based on facts about their distinct audiences rather than generalized guesses. In particular, first-party...
by Deep Sync | Sep 8, 2023 | Insights
In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...
