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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Acquisition Marketing: The Complete Guide to Success
As your business grows, it’s important to strategize how to expand your customer base. While you need to develop your current client relationships, failing to convert new leads and tap into new markets can eventually plateau your company’s sales and revenue....
Residential Mailing Lists: The Ultimate Guide
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many businesses’ marketing strategies. Direct mail (sent to house lists) has the highest ROI for individual media, 161%, putting it ahead of popular digital...
Reach Students on Social with Targeted Data: Now on Deep Sync One
Reaching and engaging with Gen Z consumers presents a huge opportunity for many brands. This generation comprises roughly 20% of the United States population. And as more members of Gen Z enter the workforce, their spending power increases. Eventually, this young...
Boost First-Party Match Rates with Enhanced Social Onboarding
As the marketing world evolves, the importance of first-party customer data (also called 1pd or 1p data) has only grown. Marketers have realized the value of building their strategies on first-party data foundations. First-party data is crucial for: Delivering...
Enterprise Data Management: Benefits & Best Practices
As data continues to evolve in scale and complexity, businesses need to adapt. Here’s what you need to know about enterprise data management.
Lookalike Audience Lock-In
Platform-specific lookalike audiences just don’t cut it. Here’s what to do instead. As we enter a new era of AI, it’s exciting to see the developments in marketing and data analytics. Undoubtedly these will have profound effects on marketing—particularly on predictive...
Why Targeted Marketing Lists Are Worth the Investment
Reach new audiences and drive better results for your business with a marketing list. Learn more about what a marketing list is and the types Deep Sync offers.
The Trade Desk & Google DV360: New Beta Destinations in Deep Sync One
Unlock the power of programmatic advertising: The Trade Desk and Google DV360 are now available destinations in Deep Sync One! We’re committed to providing unparalleled opportunities to Deep Sync One users; that’s why we’re excited to announce two new beta...
Digital Data Pricing: How it Works
In the digital advertising space, data plays a pivotal role in driving successful campaigns. With the right data, advertisers can target their audience with precision and amplify their results. Digital advertising pricing models can be difficult to understand. But...
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