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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Football Season Marketing Strategies for 2025
The end of football season is nearly here! Last year, a record 202.4 million viewers tuned in to the season finale—making it the most-watched telecast in history. That also makes it a prime opportunity for brands to connect with viewers. Running a prime-time...
2025 Predictions: Emerging Marketing Trends
2025 will bring widespread changes for marketers and advertisers. Here are the marketing and data trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
Building a Privacy-Focused Data Strategy: The Ultimate Guide
Using data looks different these days! In today’s increasingly privacy-focused world, it can be challenging to strike a balance between connecting with your target audience and respecting their choice and privacy. Between rapidly shifting regulations and...
Data-Driven Automotive Marketing Strategies
The automotive industry is more competitive than ever, with countless brands vying for consumer attention. The competitive landscape makes it important for automotive marketers to understand who their buyers are, what they need, and how to reach them effectively....
What Is Marketing Data? How to Leverage These Insights
Marketing data is information that helps businesses improve customer experiences and make informed outreach decisions. Learn how to implement it successfully.
Cookie Instability and the Need for Durable, Interoperable IDs
Google's back-and-forth stance on third-party cookies created a lot of uncertainty throughout the industry. Even though cookies are here to stay, they will be severely limited going forward due to the opt-in model and consumers' growing demand for privacy. In light of...
5 Ways Data Can Upgrade Your Email Personalization
There’s no escaping the fact that modern customers love personalization. For email marketers, personalization has a lot of potential—including the opportunity to build stronger relationships with customers through highly targeted messaging. Not only does this...
Boost Your Holiday Marketing Campaigns with Deep Sync One’s Shopify Integration
For retailers and small businesses, taking advantage of the holiday season helps end the year on a high note. After all, the lead-up to Christmas represents an average of 25% of total retail sales. ‘Tis the season for gift-giving! 2024 is expected to see a...
Marketing Data Glossary: Top Must-Know Terms
The marketing and advertising space is full of acronyms, jargon, and lesser-known terms. This can make it quite confusing for anyone who is just getting started in the industry. If you’ve ever thought “WTH is 1pd?” this is the blog post for you! In this marketing data...
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