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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
A Nonprofit’s Guide to Navigating Data Privacy Laws
It’s important to adhere to data privacy laws to protect donor information and stay compliant. Explore this guide for tips on how to navigate these regulations.
Data Clean Rooms: Tips for Effective Data Management
Between a decline in third-party cookies and an increase in data privacy regulations, companies have had to evolve their customer data strategies. Since sharing data can create privacy risks, it's become more difficult for companies to monetize their data without...
Direct Mail Nostalgia & Digital Fatigue
With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.” People are nostalgic for “the old times” in a...
What Is Third-Party Data? The Ultimate Guide for Businesses
Want to learn more about third-party data and how it can help you reach your audience? We’ll dive deep into the term so you can upgrade your marketing efforts.
CTV Targeting: How Deterministic Data Powers Campaigns
Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
Geomarketing Strategies & Tips: The Essential Guide
Every marketer knows the importance of reaching the right audience at the right time. Location-based marketing, also called geomarketing, has become a popular marketing tactic for businesses of all sizes. In fact, geomarketing is a nearly $11 billion market, and that...
Navigating Postal Rate Increases with Data
The U.S. Postal Service has recently announced another increase in postal rates; by January 19, 2025, the costs of various shipping services will increase. Since 2023, mailing rates have increased the most in USPS’s history. For marketers and advertisers who heavily...
Football Season Marketing Strategies for 2025
The end of football season is nearly here! Last year, a record 202.4 million viewers tuned in to the season finale—making it the most-watched telecast in history. That also makes it a prime opportunity for brands to connect with viewers. Running a prime-time...
2025 Predictions: Emerging Marketing Trends
2025 will bring widespread changes for marketers and advertisers. Here are the marketing and data trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
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