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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Direct Mail FAQs: A Guide for Resellers

From targeting the right audience to optimizing response rates, helping your clients navigate the complexities of direct mail can be challenging.  As a reseller of direct mail marketing services and products, you’re expected to provide expert guidance on direct...

Lookalike Modeling: How to Get Started

Lookalike audiences provide an effective way to target new prospects and expand your customer base. However, many teams lack the bandwidth and data expertise to create these high-performing target audiences. Outside of platform-specific tools, lookalike modeling can...

4 Advantages of Customizable Cloud-Based Tech for Nonprofits

Discover how customizable, cloud-based technology can provide large nonprofits with vital advantages that improve nearly every aspect of their operations.

Latest Blog Posts

What is Connected TV? The ABCs of CTV

Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers' lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...

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